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The Wall Street Journal broke incredibly sad news [last week]… indeed I think it is one of the saddest moments in my SEO career. Ask.com
is letting go of 40 employees and conceptually restructuring itself by
moving away from mainstream search and focusing on question-related
searches for their supposed primary audience “middle-American,
predominantly female consumers.”

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Are you baffled about a recent drop in your search engine rankings? Do
you know where to start and get a handle on what the problem might be
and how to remedy it?

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In this article I am going to explain logfiles and their importance in website analytics from my perspective as a ClickTracks user. ClickTracks can do a lot to determine what is or is not
working on a website; much more than expected in most cases. The one
thing, however, that ClickTracks or any other logfile-based analytics
tool cannot do is interpret information in your logfiles if it is not
recorded. Unfortunately this is a common occurrence and many site
owners have no idea that their hosting company is not saving
information that could help them now or later when they find they need
it.

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Ask has some incredible and unique features that I believe will slowly
but surely steal search share from its more popular brethren.
Consequently, it seems appropriate to provide some tips on how to
optimize for Ask without sacrificing rankings on the other search
engines.

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Last week
I discussed the best tactics for achieving rankings in Yahoo,
the web’s number 2 most popular search engine. Now it
is time to pick on the third most used search property –
MSN, which has 6.6% of the search market (src: Hitwise)
and is currently found at www.live.com.
MSN’s ranking algorithm has its own nuances which will
be noted in this article but in many cases the rules of optimization
may be the same as Yahoo’s in which case I will occasionally
duplicate information from my “How
to Optimize for Yahoo” article or source
it for more information.

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With a
reported 22.1% of search traffic Yahoo is second only to Google’s
64.4% (src: Hitwise)
for search user volume so it is extremely important not to
forget that attaining a top ranking in Yahoo can be a big
boon to the bottom line. As a result, I decided to write this
update on how to attain superior rankings in Yahoo using today’s
useful tools and tactics.

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Well I am at Search Engine Strategies San Jose; the weather is
beautiful, the company great and the discussions so far excellent. The
following are point form notes from an interesting seminar
that discussed how search can be used to aid in branding instead of
just as a direct response sales vehicle. Each point, stat or anecdote
is in itself intriguing but overall add up to a helpful overview of how
to use search to brand. Please brace yourself, however, this discussion
went to many edges of the marketing universe so this post will have
gems from many disciplines.

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I caught an interesting seminar today called “SEO Through Blogs and Feeds”
with Stephen Spencer, Rick Klau, Doug Hay and Greg Jarboe on the panel.
The following are my point by point notes that stood out as noteworthy.

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Ross Dunn provides readers with a concise list of the news and tips that really stood out from the rest. In part one of the SMX Advanced summary he discussed duplicate content issues and some other tips that deserved immediate attention. In part two, he will tackle tips for efficient marketing and SEO and a list of the top SEO tools including.

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Danny brought
together an impressive gaggle of leading names from the search engines
and search marketing industry including: Matt Cutts, Tim Meyers,
Vanessa Fox, Amit Kumar, Todd Friesen, Bruce Clay, Neil Patel, Greg
Boser, Christine Churchill, and Jennifer Slegg just to name a few. Now
let me get to the meat of the matter… what can I and what can’t I share
with you?

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Feedburner is a central hub of hundreds of thousands of blog and podcast feeds owned by corporations, small businesses and individuals alike that can use its software to publicize their feeds, monitor subscriptions and user interaction, and to monetize their feeds. So How Might Owning Feedburner Help Google?

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The following is Part 2 of the coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing.

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The following is coverage of the Search Engine Strategies (SES) New
York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing.

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