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A lot of companies get so confused when attempting to hire an SEO firm that they simply give up altogether and don’t hire anyone. Part of the problem is that they simply don’t know whom to trust for this service.

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We are being contacted more and more by companies asking if we will add to our websites and/or clients’ websites a short paragraph of text that includes a link to one of their clients’ sites  i.e., a text advertisement. These companies are offering a monthly payment for this text and link. So this seems like a good deal for the host/publishing site.

Is there any likely negative impact on the publishing site’s SE rankings, Google ranking, etc., from doing this?

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I’ve spent the last few weeks reviewing scads of websites for our new SEO Website Review clients and have noticed a lot of interesting things in the process. The sites have run the gamut from the “best I’ve ever seen” – to – “better off starting from scratch,” with lots in between. Some were putting search engines before people, and others hadn’t had a chance to even think about search engines yet.

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I had previously thought about playing with
SearchWiki a bit to see what it was all about for SEO purposes. The thing is, I don’t particularly trust
Google and was afraid that hundreds or even thousands of SEOs were probably already out there trying to scam
the SearchWiki results by moving their clients’ websites to the top of the list. I had no interest in
flagging our sites as having been SEO’d. Why provide Google with that sort of signal?

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Just as you need to prepare for a long trip with your child, you need to prepare your website before simply
slapping it up on your server if you want it to behave as you would like it to. And second, just as ignoring
a crying child doesn’t make it stop crying (and typically just makes it cry louder), ignoring the cries
of your website can be just as catastrophic.

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Those who’ve been in the SEO biz for a number of years know how much more
competitive it is these days compared to a few years ago. The number of web pages indexed by search engines
has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and
webmasters know just enough SEO to be dangerous. In the golden age of SEO, the vast majority of websites
hadn’t given a thought to the search engines, and when they did, it was only to place some keywords in
their Meta tags. (Which, incidentally, didn’t help then either.) Those were the days when anyone who knew
even the slightest bit about SEO could easily rank highly in all the major search engines, with very little
effort. Even competitive areas were doable with just a little more work than their non-competitive
counterparts.

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Is someone more likely to click on my organic or paid search result? Can Google penalize your site for purchasing links? 

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I’ll admit it. I used to be
scared of social media. I didn’t know what it was, nor did I want to. I’m rarely an early adopter of
anything; in fact, some might call me a Luddite. (Yeah, I still use my 1994 HTML editor!) Let’s just say
that I resist change with every fiber of my being.

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Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing
that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it
will be the ticket to increased sales. While SEO is almost always a good idea, if you’re counting on it to
save a failing business, you may want to rethink things.

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I use Google Analytics all the time to see what keywords people are
finding our clients’ websites with, and I do the same for our own
website. But I don’t always think to use it for other information, like
looking at where else (besides the search engines) traffic is coming
from. After all, online marketing isn’t just about search engine
traffic.

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When evaluating the value of a given link, does Google consider the PR of the web page the link is actually on, not the PR of the home page of the website?

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Plagiarism as it relates to SEO (or the Internet in
general) is not quite the same as copyright infringement. With copyright infringement, a person might take an entire
article or other written work from someone and copy and paste it as is, claiming to be the author, or providing no author
at all. Copyright infringement is a huge problem for anyone who publishes regularly online, and it is fairly easy to spot.
You can paste a sentence from your article into Google (using quotes) and see what else shows up in the search results.
Don’t be surprised to see some versions of your work under someone else’s name!

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Are there any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on your website to leverage some of the popularity of social networking?

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