Tim Rule

Tim Rule specializes in Pay-Per-Click account management at StepForth Web Marketing Inc, a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. StepForth provides cutting-edge web marketing services that provide highly successful, targeted results for its clientele. Tim Rule is accredited in Google Adwords and a Yahoo Search Marketing Ambassador.


Protecting Your Google AdWords Account from Fraud

Published on 23 September 2008 by Tim Rule in Internet Marketing

At some point, most people have had some sort of encounter with internet scams, viruses, spyware or other security problems. Hackers and scam artists are a pervasive reality in today’s world and making assumptions about security is unwise. A pay per click account makes an attractive target to a technically savvy criminal and gaining access to someone’s account allows them to promote their schemes at someone else’s expense.

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Increasing Conversions with AdWords Demographics

Published on 09 July 2008 by Tim Rule in Internet Marketing

Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network.
I have never been a big fan of advertising on Content Networks, as I
find the automated matching process to be less than ideal. I can
generally browse the net and quickly find ads that are irrelevant to
the sites they are displayed on. This can give one a healthy dose of
skepticism.


While advertising on Content doesn’t generally cost
a great deal, we have never seen much in the way of results. By and
large we do Search Network only, however recently I have had to
re-assess that view.

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PPC Management – A User's Review of MSN

Published on 20 April 2008 by Tim Rule in Internet Marketing

This is the first in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter.

Each
engine has its pluses and minuses and I thought I would write a short
blurb describing my experiences using the interface for each of these.
The first engine I will be looking at is the lesser utilized of the
three, MSN Adcenter.

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Geo-Targeting Headaches with Yahoo Search Marketing

Published on 07 February 2008 by Tim Rule in Internet Marketing

As an accredited Yahoo Ambassador, I am accustomed to working with the Yahoo Search Marketing
PPC system (YSM). Although YSM can be an effective means of paid
advertising, its Panama system still has a ways to go and I want to
share with you several of the challenges in setting up a geo-targeted
campaign.

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