Kalena Jordan

Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.


With the increasing uptake of social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, together with community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia, companies the world over can reach their target markets via a whole new channel.

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Think Global Act Global: Writing for Your Online Market

Published on 05 November 2007 by Kalena Jordan in Uncategorized

When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local?

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Is your web site search engine compatible? Despite all the misinformation out there, it’s very easy to design a web site that search engines will love.

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In Part 1 of this article, I defined Title Elements and META Tags and took you step-by-step through how to create an optimized Title Element. Now it’s time to create your optimized META Description and META Keywords Tags.

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In this article, I’m going to show you
step-by-step how to create search engine optimized Titles and META
Tags. This is a two part article. This part discusses the Title
Element, also known as the Title Element.

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Think Global Act Global

Published on 25 February 2007 by Kalena Jordan in Internet Marketing

When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local?

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Are you currently seeking employment? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list. This article takes a look at 11 reasons why, including flexible hours, working online, no degree required, cutting edge career status and the fantastic 6 figure salaries of SEO and SEM staff.

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How to Make Search Engines Happy in 3 Easy Steps

Published on 27 September 2006 by Kalena Jordan in Uncategorized

Does your web site make search engines happy? Despite all the negative hype lately, it’s pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps.

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Top 10 AdSense Tricks To Boost Your Commission

Published on 25 July 2006 by Kalena Jordan in Uncategorized

Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs – Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.

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One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation!

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Proposal Kit provides a comprehensive range of templates to suit any business requirement and helps you build a framework for your proposal to match virtually any product or service offering.

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10 Easy Steps to a User Friendly Website

Published on 02 January 2004 by Kalena Jordan in Uncategorized

As a busy search engine optimization consultant, I don’t have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to a business. Now I

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A recent study of New Zealand’s Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand’s leading companies have web sites that sabotage their ability to be found by Internet users.

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