ISEdb.COM - Articles

Google Looking to Target Ads According to Credit Rating

no@spam.com (Kaila Krayewski) — Tue, 30 Jun 2009 01:49:33 EDT

In a move that will have many concerns about Internet privacy issues raised, Google has started analyzing search behavior according to aggregated consumer credit information. Some worry that this could, in the future, lead to the company targeting specific ads toward consumers with high credit ratings, with custom ads.

Buy Your Blogs and Tweets with New Services

no@spam.com (Kaila Krayewski) — Mon, 29 Jun 2009 20:41:30 EDT

The advantages of having a blog are pretty well-known – they are key for giving visitors an incentive to return to a site. Not only can they increase and maintain traffic, but they are great ways to incorporate keywords, which can help for SEO. Two new services on the market allow sites to increase their web 2.0 presence and search engine ranking without much bother at all.

Setting up Semantic Search

no@spam.com (Kaila Krayewski) — Mon, 29 Jun 2009 07:30:25 EDT

Get ready to get excited about something pretty geeky. It’s a whole new way of searching. And it’s just been released in beta. ISEdb.com reported in March about the soon-to-be launch of WolframAlpha. Since then, a whole lot of excitement, accompanied by concerns, has arisen.

The Pros and Cons of Yahoo�s New My Display Ads

no@spam.com (Kaila Krayewski) — Tue, 23 Jun 2009 07:39:54 EDT

Yahoo recently announced the launch of its new online advertising service, My Display Ads. The service appears to be ideal for those smaller online businesses that want to take their bland, text-based ads to the next level. However, the service has already been proclaimed by the blogosphere to be far from perfect. Here we’ll take a look at the pros and cons of Yahoo’s new ad service.

Google Changes the Game: the new rules explained

no@spam.com (Kaila Krayewski) — Mon, 22 Jun 2009 03:23:59 EDT

If you’ve got nofollow links on your website, better listen up. Google’s head of Webspam, Matt Cutts, recently divulged that Google is no longer allowing PageRank sculpting. For those of you I’ve already lost, here is a quick lesson on the history of PageRank sculpting. In the recent past, you see, Google allowed websites to determine how they would spend their own PageRank. They did this by inserting nofollows onto certain links in order to give more credit to the dofollow links.

Top Level Domains are Hot Issue This Summer

no@spam.com (Kaila Krayewski) — Fri, 19 Jun 2009 08:29:25 EDT

Many of you will be familiar with the new generic top-level domain (TLD) application process being undertaken by the Internet Corporation for Assigned Names and Numbers (ICANN).

The corporation has decided to open up TLDs to anyone who can afford the $200,000 price tag. This would mean that the current limitations of dot-com, dot-net, dot-info, etc., will be removed.

The Common Tag Brings Structure to Tagging

no@spam.com (Kaila Krayewski) — Wed, 17 Jun 2009 21:07:14 EDT

It could revolutionize the way we input our keywords. The Common Tag, a recent term put forth by a group of companies including Yahoo!, is a big step towards bringing semantic tagging to the World Wide Web.

Beware the Rogue Markets: A Beginner's Guide to Navigating Paid Search

no@spam.com (Hamid Saify) — Tue, 16 Jun 2009 22:14:24 EDT

In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are fully utilizing this tool to its full potential.

Hunch�or Guess?

no@spam.com (Kaila Krayewski) — Tue, 16 Jun 2009 21:20:31 EDT

Do you like bumper cars? Your answer will determine how the newly launched Hunch search engine lists your search results. It’s one of the 20 questions users must answer before they can even register with Hunch.

Publishing Text Ads

no@spam.com (Jill Whalen) — Thu, 11 Jun 2009 07:04:47 EDT

We are being contacted more and more by companies asking if we will add to our websites and/or clients' websites a short paragraph of text that includes a link to one of their clients' sites i.e., a text advertisement. These companies are offering a monthly payment for this text and link. So this seems like a good deal for the host/publishing site.

Is there any likely negative impact on the publishing site's SE rankings, Google ranking, etc., from doing this?