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					  <title><![CDATA[Microsoft and Yahoo!, Search Engine Partners?]]></title>
					  <link>http://www.isedb.com/db/articles/1819/1/Microsoft-and-Yahoo-Search-Engine-Partners/Page1.html</link>
					  <description><![CDATA[Until recently, there were five major players in the search engine
world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These
top Internet search engines quickly could be narrowed down to four,
however; AOL uses the Google algorithm and will yield nearly identical
results. Further narrowing is rapidly occurring - Ask.com seems to be
stepping out of the spotlight to focus on specific markets, and in
early March 2008, Microsoft began attempting to purchase the Yahoo!
search engine. If there are just two top search engines with which to
be concerned, what does this mean for your business and for SEO as a
whole? ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Mon, 31 Mar 2008 21:31:49 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1819/1/Microsoft-and-Yahoo-Search-Engine-Partners/Page1.html</guid>
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					  <title><![CDATA[A Slippery Slope: Google Owns a Search Engine Optimization Company]]></title>
					  <link>http://www.isedb.com/db/articles/1754/1/A-Slippery-Slope-Google-Owns-a-Search-Engine-Optimization-Company/Page1.html</link>
					  <description><![CDATA[What many people failed to realize was that when Google purchased
DoubleClick, it now was also the owner of a very large search engine
optimization company called Performics, which is a wholly owned
subsidiary of DoubleClick. ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Sun, 02 Dec 2007 21:18:20 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1754/1/A-Slippery-Slope-Google-Owns-a-Search-Engine-Optimization-Company/Page1.html</guid>
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					  <title><![CDATA[Current and Future Search Trends: What the Top Internet Search Engines Are Doing]]></title>
					  <link>http://www.isedb.com/db/articles/1741/1/Current-and-Future-Search-Trends-What-the-Top-Internet-Search-Engines-Are-Doing/Page1.html</link>
					  <description><![CDATA[
The future of search is unclear - what is clear is that change is
rapidly happening for all of the top Internet search engines. Google as
always is the frontrunner for many of these search trends, but even
little guys like Ask.com are making waves. In this article, I will
attempt to cover some of the more interesting search trends that are
occurring today with the top Internet search engines - but I am by no
means being comprehensive about the subject. Things are changing on a
weekly, or sometimes even daily, basis, and future articles will cover
additional developments in depth.

<br/> ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Thu, 08 Nov 2007 21:01:53 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1741/1/Current-and-Future-Search-Trends-What-the-Top-Internet-Search-Engines-Are-Doing/Page1.html</guid>
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					  <title><![CDATA[Brand New Websites: A Search Engine Optimization Company Perspective]]></title>
					  <link>http://www.isedb.com/db/articles/1718/1/Brand-New-Websites-A-Search-Engine-Optimization-Company-Perspective/Page1.html</link>
					  <description><![CDATA[It's an unfortunate fact - no matter how good your search engine
optimization company or in-house talent is, brand new websites have a
more difficult time achieving search engine success for competitive
phrases than their older counterparts, particularly on Google. However,
the worst thing that a new site owner can possibly do is presume that
they are "too late to the game" and decide not to pursue this marketing
channel at all. A good search engine optimization company should be
able to effectively work with a new website; setting the foundation for
a remarkable success story while still achieving steadily increasing
short-term benefit. ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Thu, 04 Oct 2007 21:28:55 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1718/1/Brand-New-Websites-A-Search-Engine-Optimization-Company-Perspective/Page1.html</guid>
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					  <title><![CDATA[Does Your Search Engine Optimization Company Understand Your Marketing Strategy?]]></title>
					  <link>http://www.isedb.com/db/articles/1717/1/Does-Your-Search-Engine-Optimization-Company-Understand-Your-Marketing-Strategy/Page1.html</link>
					  <description><![CDATA[So you have decided to hire a search engine optimization company as a
part of your overall marketing strategy. The firm that you choose will
have a tremendous impact on the success of your campaign, but you knew
that already. However, what are your evaluation criteria? For too many
companies, the answer is plain, simple, and singular: rankings. ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Mon, 01 Oct 2007 21:27:01 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1717/1/Does-Your-Search-Engine-Optimization-Company-Understand-Your-Marketing-Strategy/Page1.html</guid>
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					  <title><![CDATA[Website Creation and the Eye of the Spider]]></title>
					  <link>http://www.isedb.com/db/articles/1706/1/Website-Creation-and-the-Eye-of-the-Spider/Page1.html</link>
					  <description><![CDATA[Picture, if you will, a Rocky-style montage. A team is involved in
website creation from the ground up. A driving, inspirational song
begins. The first scene is a highly contentious meeting, with a
sweating and nervous marketing executive frantically drawing away at a
whiteboard in front of a hostile audience. Flash to copywriters,
fingers cracked and bleeding, churning away at their keyboards. Jump to
web designers, sporting blurred eyes rimmed with dark circles, peering
into their monitors in obvious discomfort. Finally, we see signs of it
all coming together. A beautiful home page briefly appears. The music
ends. A bell rings. And...

Nothing happens...<br/> ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Thu, 30 Aug 2007 21:48:40 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1706/1/Website-Creation-and-the-Eye-of-the-Spider/Page1.html</guid>
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					  <title><![CDATA[Personalized Search - All&#39;s Well or Orwell?]]></title>
					  <link>http://www.isedb.com/db/articles/1694/1/Personalized-Search---Alls-Well-or-Orwell/Page1.html</link>
					  <description><![CDATA[You go to Google and enter your search term. Big Brother, the totalitarian character from George Orwell's novel <i>1984</i>,
watches with detached interest. You see, to Big Brother, you are only a
number - but he'd like to know as much about you as he can. Knowing you
allows Big Brother to do many things - both good and evil. ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Thu, 26 Jul 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1694/1/Personalized-Search---Alls-Well-or-Orwell/Page1.html</guid>
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					  <title><![CDATA[The True Cost of an In-House SEO Campaign]]></title>
					  <link>http://www.isedb.com/db/articles/1659/1/The-True-Cost-of-an-In-House-SEO-Campaign/Page1.html</link>
					  <description><![CDATA[ Handling an SEO campaign in house is an attractive and popular option for many companies. But the real issue is how to compare the actual cost of an in-house
campaign if you are expecting the same type of results that you would
get with an outside SEO firm.  ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Mon, 28 May 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1659/1/The-True-Cost-of-an-In-House-SEO-Campaign/Page1.html</guid>
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					  <title><![CDATA[Your Internal Departments and Your SEO Firm - A Play in Five Acts]]></title>
					  <link>http://www.isedb.com/db/articles/1647/1/Your-Internal-Departments-and-Your-SEO-Firm---A-Play-in-Five-Acts/Page1.html</link>
					  <description><![CDATA[Many companies are not aware of the different roles that various
departments in their organization will fill when they begin to work
with an outside SEO firm. What follows is a demonstration, in play form
(bear with me), of which internal departments are involved in a typical
SEO campaign and why. It also demonstrates some of the resistance that
may be felt by those departments as well as what valuable contributions
a company can make to help its SEO firm craft a successful campaign. ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Tue, 01 May 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1647/1/Your-Internal-Departments-and-Your-SEO-Firm---A-Play-in-Five-Acts/Page1.html</guid>
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					  <title><![CDATA[Systematic Theft - One Search Engine Optimization Company&#39;s &quot;Nasty Surprise&quot;]]></title>
					  <link>http://www.isedb.com/db/articles/1632/1/Systematic-Theft---One-Search-Engine-Optimization-Companys-quotNasty-Surprisequot/Page1.html</link>
					  <description><![CDATA[Let's face it - any search engine optimization company knows that the industry has carried a collective black eye for many years. This is unfortunate, because there are many firms out there that do outstanding work and who must struggle for simple legitimacy simply because there are so many fly-by-night companies and snake oil salesmen out there. ]]></description>
					  <author>no@spam.com (Scott Buresh)</author>
					  <pubDate>Thu, 05 Apr 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1632/1/Systematic-Theft---One-Search-Engine-Optimization-Companys-quotNasty-Surprisequot/Page1.html</guid>
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