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					  <title><![CDATA[Search Engine Marketing and Trademarks]]></title>
					  <link>http://www.isedb.com/db/articles/994/1/Search-Engine-Marketing-and-Trademarks/Page1.html</link>
					  <description><![CDATA[In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot of sense.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Thu, 23 Sep 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Keyword Trademark Infringements]]></title>
					  <link>http://www.isedb.com/db/articles/985/1/Keyword-Trademark-Infringements/Page1.html</link>
					  <description><![CDATA[Smart trademark owners have always been vigilant and continue to engage in all forms of trademark protection battles. However, with the number of trademark infringements involving branded keywords steadily increasing at an alarming rate, search engines have started to respond and take action.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Wed, 01 Sep 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[All you need to know about Fixed Placement Advertising]]></title>
					  <link>http://www.isedb.com/db/articles/965/1/All-you-need-to-know-about-Fixed-Placement-Advertising/Page1.html</link>
					  <description><![CDATA[There are many advantages to using Fixed Placement Advertising in your paid online marketing campaigns. As one might expect, there are also a few drawbacks. But all in all, you should carefully evaluate fixed placement as a good source for additional traffic to your website.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Mon, 26 Jul 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Comparison Shopping Search Engines]]></title>
					  <link>http://www.isedb.com/db/articles/961/1/Comparison-Shopping-Search-Engines/Page1.html</link>
					  <description><![CDATA[While everybody is concentrated on Google’s upcoming IPO and the general state of the search market as far as the traditional search engines are concerned, there is a whole new family of search engines out there that almost nobody pays attention to.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Tue, 20 Jul 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Specialized markets and vertical search engines]]></title>
					  <link>http://www.isedb.com/db/articles/960/1/Specialized-markets-and-vertical-search-engines/Page1.html</link>
					  <description><![CDATA[Conventional search engines such as Google, MSN and Yahoo direct Web visitors to some of the sites related to their search query. Since about two years, specialized search engines now offer paid listings on their own search results pages.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Thu, 15 Jul 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[What you need to know about Pay for Placement]]></title>
					  <link>http://www.isedb.com/db/articles/956/1/What-you-need-to-know-about-Pay-for-Placement/Page1.html</link>
					  <description><![CDATA[In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay for Placement (PFP) ad programs.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Mon, 12 Jul 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[How to lower your client acquisition cost?]]></title>
					  <link>http://www.isedb.com/db/articles/926/1/How-to-lower-your-client-acquisition-cost/Page1.html</link>
					  <description><![CDATA[The whole purpose of search engine marketing is to attract new prospects and buying customers. In certain cases however, your sales could become limited, for the simple reason that not everybody is seeking the products or services your company offers.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Tue, 25 May 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Accurately calculating ROI in an online ad campaign]]></title>
					  <link>http://www.isedb.com/db/articles/905/1/Accurately-calculating-ROI-in-an-online-ad-campaign/Page1.html</link>
					  <description><![CDATA[Today more than ever, the need to significantly increase your ROI (Return on Investment) in your online marketing campaigns is imperative to the overall success of your company. In order to avoid loosing valuable market share to your competition and to continually increase your brand recognition or brand awareness, boosting your ROI can have short as well as long-term beneficial effects on your overall sales, market segmentation and penetration.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Mon, 17 May 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Bid Management Tools and how they can help you]]></title>
					  <link>http://www.isedb.com/db/articles/880/1/Bid-Management-Tools-and-how-they-can-help-you/Page1.html</link>
					  <description><![CDATA[If you participate in a PFP (Pay for Placement) ad program such as offered by Overture or a few other companies, bid management tools (BMT) can simplify your life quite a bit, while at the same time, they might help increase your ROI.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Mon, 10 May 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Just what exactly are Trusted Feed programs?]]></title>
					  <link>http://www.isedb.com/db/articles/829/1/Just-what-exactly-are-Trusted-Feed-programs/Page1.html</link>
					  <description><![CDATA[When a company has a large website, with more than 400, 500 or maybe 600 pages, a trusted feed program would make a lot of sense. With most trusted feed programs offered today, your site’s listings are given the same chance to rank among the generic or organic listings, usually on the same pages.]]></description>
					  <author>no@spam.com (Serge Thibodeau)</author>
					  <pubDate>Mon, 19 Apr 2004 00:00:00 EDT</pubDate>
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