ISEdb.COM - Articles -

Sub-Domains vs. Sub-Directories - Google Clarifies a Change

no@spam.com (Jim Hedger) — Mon, 17 Dec 2007 20:27:09 EST

What is the difference between a sub-domain and a sub-directory? In the electronic eyes of GoogleBot, not much though one is easier for the bot to deal with and the other is (in certain circumstances), easier for a webmaster to deal with.

Site Jacking and the DMCA

no@spam.com (Jim Hedger) — Thu, 06 Dec 2007 06:47:02 EST

Two days ago I was performing a rather dull set of SEO experiments when I noticed something very disturbing. While testing Google’s SERPs against keyword phrases inserted into the Metamend Facebook profile, I found a Chinese SEO company had completely stolen the Metamend source-code, images and all. The Chinese firm, Okwoo.com had slightly altered and translated the site-text into a Chinese language but had left blog postings (many of which I wrote) in the English language they were originally written in. It’s called site jacking and it happens more often than a reasonable person might realize.

Google Changing the Way it Ranks Sites?

no@spam.com (Jim Hedger) — Tue, 06 Nov 2007 07:00:51 EST

For the past six or seven years, one of the most dominant factors in determining page or document placement has been an evaluation of incoming links. Google pioneered the method, known as Pagerank, in its original algorithm and has refined it ever since. The recent flap over Pagerank revaluations might provide SEOs a broader hint at changes happening behind the scenes at Google and other major search engines. While unintended, Google might be signaling a step away from Pagerank as a primary means of recommendation and valuation.

Basic SEO Venues � The Google network, Tying it together

no@spam.com (Jim Hedger) — Wed, 19 Sep 2007 04:07:11 EDT

Imagine yourself as an SEO servicing a fairly large client or business. The client has tens of thousands of unique URLs in their domain(s) and more content than you can reasonably shake a magic wand at. To make matters more complicated, they are getting creamed by their competition under their most important keyword phrases on Google. They want you to turn their situation around and it has to be done within their concept of a reasonable time period.

SEOs and Social Media - The New World is Not Big Enough

no@spam.com (Jim Hedger) — Mon, 13 Aug 2007 16:51:13 EDT

Sometimes the world acts in mysterious ways. For most SEOs and their clients, “the world” has traditionally been defined by the Top10 placements found on the front pages of Google, Yahoo, MSN and Ask. Sometimes the world is just not big enough.

Search Marketing Industry Shake-up Imminent

no@spam.com (Jim Hedger) — Mon, 13 Aug 2007 14:48:11 EDT

As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received through-out the various sectors of search and online marketing. Change in any marketplace, when it does come, is often swift, brutal and merciless. For some SEO practitioners, this one will be especially so. While the search marketing industry has been bracing for change for at least a year, the movement is now picking up speed and gathering momentum. As SEOs, our working-world is going to look very different this time next year.

Know Where Your Ad Spend is Going � Know Your Clicks

no@spam.com (Jim Hedger) — Tue, 07 Aug 2007 13:40:00 EDT

The PPC networks collect an enormous amount of data detailing the characteristics of each and every click-through. Unfortunately, they do not provide advertisers with enough information to fully analyze their online advertising spend. To make matters a bit more confusing and potentially costly, industry estimates of invalid click activity and outright click fraud range from the 0.02% rate of click fraud claimed by Google to the 15.7% most recently claimed by Click Forensics. Clearly there is a need for clarity.

SEO and Webmaster Tools - Part I

no@spam.com (Jim Hedger) — Thu, 05 Jul 2007 00:00:00 EDT

Search marketing has rapidly morphed from the simple days of altering Titles and Tags to today’s extremely complicated, statistic driven sector. The sites we work on today contain a wide variety of file-types and are often far larger than sites were a few years ago. Similarly, the compilation of search results is now based on several off-page factors that can only be measured and massaged as opposed to the performance of relatively easy on-site alterations. In short, the work-load involved servicing each client has increased significantly. That’s why there are a growing number of tools search engine optimizers use in the course of their daily toils.

Udi Manber at Supernova - Coverage of his Presentation

no@spam.com (Jim Hedger) — Mon, 25 Jun 2007 00:00:00 EDT

Google Vice President of Engineering, Udi Manber gave a short outline of challenges Google faces in a 15 minute presentation at the Supernova 2007 conference. Billed as a conference examining “…the effects of an increasingly connected world on business, life, and public policy”, Supernova looks to be as much a conceptual show as it is a technical one.

Universal Templates and SEO for Universal

no@spam.com (Jim Hedger) — Mon, 25 Jun 2007 00:00:00 EDT

Websites are increasingly designed to be used within a content management system (CMS) in order to make simple tasks easier in order to allow general office staff to make text, pricing and other basic updates. That makes it fairly easy for the office to run its website without relying on the original design company or the transitory IT skills of individual employees.