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					  <title><![CDATA[A Simple &amp; Effective Keyword Strategy]]></title>
					  <link>http://www.isedb.com/db/articles/1861/1/A-Simple-amp-Effective-Keyword-Strategy/Page1.html</link>
					  <description><![CDATA[<font size="2" face="Arial, Helvetica, sans-serif">When 
            it comes to ecommerce sites, there are plenty of keywords to choose 
            from. Because sites typically follow a fairly set format, numerous 
            pages are created between the home page and the order confirmation 
            page. Those pages all need keywords and phrases if they are going 
            to rank high in the search engines. So, how exactly do you choose 
            the best keywords for each page? Here's an easy strategy to follow. </font> ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Mon, 04 Aug 2008 20:28:42 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1861/1/A-Simple-amp-Effective-Keyword-Strategy/Page1.html</guid>
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					  <title><![CDATA[Should You Change Your Copy When Rankings Fall?]]></title>
					  <link>http://www.isedb.com/db/articles/1850/1/Should-You-Change-Your-Copy-When-Rankings-Fall/Page1.html</link>
					  <description><![CDATA[I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home-page copy because they dropped from the top 10 to position #11 (the dreaded second page!). My question to her was always, "Is your copy still converting the way you want it to?" She answered yes every time, to which I advised, "Leave the copy alone."&nbsp; ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Thu, 26 Jun 2008 20:58:28 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1850/1/Should-You-Change-Your-Copy-When-Rankings-Fall/Page1.html</guid>
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					  <title><![CDATA[Consistency Is Key in the PPC  Conversion Process]]></title>
					  <link>http://www.isedb.com/db/articles/1837/1/Consistency-Is-Key-in-the-PPC--Conversion-Process/Page1.html</link>
					  <description><![CDATA[Let me enlighten 
              you about something you might not have considered. Ultimate conversions 
              from pay-per-click (PPC) ads come from a process, not a single event. 
              Oftentimes, online marketers focus on the effects of PPC copywriting 
              and the click-through rate it achieves. That click-through rate 
              is thought of as the end-all, be-all for the campaign. But, the 
              overall goal of PPC copywriting is not to get people to click to 
              your site. Clicking a PPC ad is merely step one. The ultimate goal 
              is to get visitors to take action once they reach your site. ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Mon, 02 Jun 2008 20:43:09 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1837/1/Consistency-Is-Key-in-the-PPC--Conversion-Process/Page1.html</guid>
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					  <title><![CDATA[Copywriting Makeover: Value vs. Vision - Part 2 of 2]]></title>
					  <link>http://www.isedb.com/db/articles/1662/1/Copywriting-Makeover-Value-vs-Vision---Part-2-of-2/Page1.html</link>
					  <description><![CDATA[In 
            Part 1 of this series, 
            we discovered that explaining the value your products offer is only 
            one part of the copywriting process. Creating a visual image is another. 
            While Wholesalers USA knew their target customers better than most 
            companies do, they needed help with two areas: optimizing their copy 
            for the search engines and incorporating visual imagery. ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Tue, 29 May 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1662/1/Copywriting-Makeover-Value-vs-Vision---Part-2-of-2/Page1.html</guid>
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					  <title><![CDATA[Copywriting Makeover: Value vs. Vision - Part 1 of 2]]></title>
					  <link>http://www.isedb.com/db/articles/1655/1/Copywriting-Makeover-Value-vs-Vision---Part-1-of-2/Page1.html</link>
					  <description><![CDATA[See the step by step transformation that took one client from page 35 in Google to the top 10 plus improved sales. ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Tue, 15 May 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1655/1/Copywriting-Makeover-Value-vs-Vision---Part-1-of-2/Page1.html</guid>
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					  <title><![CDATA[My SEO&#39;s Good. Now Should I Work On Conversions?]]></title>
					  <link>http://www.isedb.com/db/articles/1650/1/My-SEOs-Good-Now-Should-I-Work-On-Conversions/Page1.html</link>
					  <description><![CDATA[It 
            happens more frequently than you might think. People spend a lot of 
            time and money getting their sites ranked highly in the search engines, 
            but give little or no attention to converting their visitors into 
            paying customers. What's their logic? ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Tue, 08 May 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1650/1/My-SEOs-Good-Now-Should-I-Work-On-Conversions/Page1.html</guid>
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					  <title><![CDATA[Online Shoppers Ask for More Detailed Copywriting]]></title>
					  <link>http://www.isedb.com/db/articles/1618/1/Online-Shoppers-Ask-for-More-Detailed-Copywriting/Page1.html</link>
					  <description><![CDATA[The next time you begin to write copy, think about every aspect of the product. How can you entice the visitor? How can you help him or her touch, smell, see, taste or hear what you have to offer? The more real you make the experience, the better your conversions will be! ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Tue, 13 Mar 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1618/1/Online-Shoppers-Ask-for-More-Detailed-Copywriting/Page1.html</guid>
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					  <title><![CDATA[3 Simple Rules for Creating an Effective USP]]></title>
					  <link>http://www.isedb.com/db/articles/1604/1/3-Simple-Rules-for-Creating-an-Effective-USP/Page1.html</link>
					  <description><![CDATA[You have one, 
              whether you know it or not. Everybody does. There is something unique 
              about your business; you just have to discover what it is. And therein 
              lies the problem. Most business owners and managers don't understand 
              how to create a truly unique selling proposition (USP). There are 
              specific criteria to consider in order to get your message across 
              clearly and succinctly. ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Tue, 20 Feb 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1604/1/3-Simple-Rules-for-Creating-an-Effective-USP/Page1.html</guid>
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					  <title><![CDATA[Copywriting Makeover: Facts vs. Fantasy: Part 2]]></title>
					  <link>http://www.isedb.com/db/articles/1599/1/Copywriting-Makeover-Facts-vs-Fantasy-Part-2/Page1.html</link>
					  <description><![CDATA[In Part 1 of 
              this article series 
              we discovered the challenge faced by the copy of Julie's Jewels 
              Moissanite page. The original copy was too factual for visitors to relate to effectively. I outlined 
              the problems and the proposed solutions. Let's continue as I show 
              you the rewrite and the results. ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Tue, 06 Feb 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1599/1/Copywriting-Makeover-Facts-vs-Fantasy-Part-2/Page1.html</guid>
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					  <title><![CDATA[Copywriting Makeover: Facts vs. Fantasy: Part 1]]></title>
					  <link>http://www.isedb.com/db/articles/1594/1/Copywriting-Makeover-Facts-vs-Fantasy-Part-1/Page1.html</link>
					  <description><![CDATA[One of the hardest things to learn as a copywriter is which focus or approach to take with copy. There are general guidelines to follow, but experience will tell you that there are almost as many exceptions as there are rules. ]]></description>
					  <author>no@spam.com (Karon Thackston)</author>
					  <pubDate>Tue, 30 Jan 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1594/1/Copywriting-Makeover-Facts-vs-Fantasy-Part-1/Page1.html</guid>
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