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					  <title><![CDATA[How to Optimize for Google - Part 2 of 3]]></title>
					  <link>http://www.isedb.com/db/articles/1830/1/How-to-Optimize-for-Google---Part-2-of-3/Page1.html</link>
					  <description><![CDATA[Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.<br/> ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Wed, 07 May 2008 20:39:29 EDT</pubDate>
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					  <title><![CDATA[How to Optimize for Google – Part 1 of 3]]></title>
					  <link>http://www.isedb.com/db/articles/1828/1/How-to-Optimize-for-Google--Part-1-of-3/Page1.html</link>
					  <description><![CDATA[In today's online world search engine rankings can make your business
succeed, and while rankings in Yahoo and MSN are very valuable, their
combined market value is still less than that of Google. This makes
achieving top rankings in Google that much more important.<br/><br/>In
this three-part series on How to Optimize for Google we will touch on a
number of important aspects for top Google rankings including website
optimization, links, Google Webmaster tools, and a number of other
considerations.<br/><br/>The focus of Part 1 will be with on page website optimization. ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Mon, 28 Apr 2008 22:40:45 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1828/1/How-to-Optimize-for-Google--Part-1-of-3/Page1.html</guid>
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					  <title><![CDATA[Redirects: Permanent 301 vs. Temporary 302]]></title>
					  <link>http://www.isedb.com/db/articles/1797/1/Redirects-Permanent-301-vs-Temporary-302/Page1.html</link>
					  <description><![CDATA[These days, as more and more companies come to the conclusion that
their 1990's built websites with the animated gifs, static backgrounds,
and auto-playing midi files have seen their prime, they begin to enter
into a world of redesign. While creating these new websites with the
sleeker look, and cleaner file structure is a smart move for the
future, the risk and complications caused by changing URL&#8217;s and the
impact this has on search engine rankings is very real. ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Mon, 18 Feb 2008 16:47:20 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1797/1/Redirects-Permanent-301-vs-Temporary-302/Page1.html</guid>
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					  <title><![CDATA[Redirects: Permanent 301 vs. Temporary 302]]></title>
					  <link>http://www.isedb.com/db/articles/1785/1/Redirects-Permanent-301-vs-Temporary-302/Page1.html</link>
					  <description><![CDATA[These days, as more and more companies come to the conclusion that
their 1990's built websites with the animated gifs, static backgrounds,
and auto-playing midi files have seen their prime, they begin to enter
into a world of redesign. While creating these new websites with the
sleeker look, and cleaner file structure is a smart move for the
future, the risk and complications caused by changing URL&#8217;s and the
impact this has on search engine rankings is very real. ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Thu, 31 Jan 2008 21:31:26 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1785/1/Redirects-Permanent-301-vs-Temporary-302/Page1.html</guid>
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					  <title><![CDATA[PPC Success in Five Steps]]></title>
					  <link>http://www.isedb.com/db/articles/1730/1/PPC-Success-in-Five-Steps/Page1.html</link>
					  <description><![CDATA[There are a number factors involved in having a successful PPC
campaign. These include everything from keyword selection, bid
management, and campaign setup to your destination website. This
article will discuss five of the most important areas: Keywords, Ad
Copy, Destination URL&#8217;s, Organization, and Analysis.<br/> ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Thu, 25 Oct 2007 08:54:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1730/1/PPC-Success-in-Five-Steps/Page1.html</guid>
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					  <title><![CDATA[Keyword Research for PPC]]></title>
					  <link>http://www.isedb.com/db/articles/1719/1/Keyword-Research-for-PPC/Page1.html</link>
					  <description><![CDATA[In many cases using the generic targets with high searches can be very costly in the world of PPC. While they can offer a good return, often long tailed, very specific phrases can offer more qualified traffic at a lower price. ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Tue, 02 Oct 2007 21:49:39 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1719/1/Keyword-Research-for-PPC/Page1.html</guid>
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					  <title><![CDATA[Keyword Research for Organic SEO]]></title>
					  <link>http://www.isedb.com/db/articles/1695/1/Keyword-Research-for-Organic-SEO/Page1.html</link>
					  <description><![CDATA[<font face="Arial, Helvetica, sans-serif" size="2">So you have decided
to venture out into the world of SEO. The first thing you will need to
do is determine the direction of your campaign in relation to the key
phrases you are choosing to target. This article will focus on how to
find keywords for your organic campaign, as the process is slightly
different for PPC.</font> ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Mon, 30 Jul 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1695/1/Keyword-Research-for-Organic-SEO/Page1.html</guid>
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					  <title><![CDATA[Don&#39;t Believe Everything You Read]]></title>
					  <link>http://www.isedb.com/db/articles/1639/1/Dont-Believe-Everything-You-Read/Page1.html</link>
					  <description><![CDATA[I read an article written by an unknown name in the SEO industry (at least unknown to me). It had a number of points focused on improving search rankings and provided a bunch of tips on how to improve the overall standings for a site. Sounds like a useful article, and for many who read it, I am sure it was - or at least seemed that way. ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Tue, 17 Apr 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1639/1/Dont-Believe-Everything-You-Read/Page1.html</guid>
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					  <title><![CDATA[Yahoo Panama Pros and Cons: Part 2]]></title>
					  <link>http://www.isedb.com/db/articles/1616/1/Yahoo-Panama-Pros-and-Cons-Part-2/Page1.html</link>
					  <description><![CDATA[After publishing last week&#8217;s article on &#8220;Yahoo Panama - Pros and Cons&#8221; I have had a few readers contact me with notable &#8220;Cons&#8221; they have experienced with the recent upgrade process. While I know I had not covered all possible negatives to Panama in my article these items are certainly worth adding to the list. ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Mon, 12 Mar 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1616/1/Yahoo-Panama-Pros-and-Cons-Part-2/Page1.html</guid>
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					  <title><![CDATA[Yahoo Panama - Pros and Cons]]></title>
					  <link>http://www.isedb.com/db/articles/1615/1/Yahoo-Panama---Pros-and-Cons/Page1.html</link>
					  <description><![CDATA[After several months of waiting, this new backend is a welcomed change as Yahoo finally moves into the future but as with any new system, it is not without its pros and cons.  ]]></description>
					  <author>no@spam.com (Scott Van Achte)</author>
					  <pubDate>Wed, 07 Mar 2007 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.isedb.com/db/articles/1615/1/Yahoo-Panama---Pros-and-Cons/Page1.html</guid>
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