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How to Budget for SEO

no@spam.com (Paul J. Bruemmer) — Mon, 21 Nov 2005 00:00:00 EST

Marketing budgets have steadily been on the rise since the slashes that followed the dotcom bubble. However, management is requiring greater accountability for all marketing programs.

Is Google Moving Closer to Personalization?

no@spam.com (Paul J. Bruemmer) — Fri, 11 Nov 2005 00:00:00 EST

While Google has long had the capability to personalize search with behavioral targeting, up until now it has elected not to do so. That may be about to change, as Google becomes more and more commercially focused.

Protect Your Brand With Competitor Intelligence

no@spam.com (Paul J. Bruemmer) — Mon, 31 Oct 2005 00:00:00 EST

There are many ways competitor intelligence research can give you a competitive advantage in achieving your website business goals. Competitor research is an integral part of premium SEO services. It can help you beat the competition in the SERPs (search engine results pages), and it also works to protect your brand

Branding With Search Marketing

no@spam.com (Paul J. Bruemmer) — Mon, 17 Oct 2005 00:00:00 EDT

Branding is a major goal for marketers around the world, and companies typically allocate big bucks for this objective. But branding was always hard to measure, that is until the web became a commercial medium.

Balanced SEM Campaign is Key to Success

no@spam.com (Paul J. Bruemmer) — Mon, 19 Sep 2005 00:00:00 EDT

Some marketers will optimize their website for Google and forget the rest. Then we have those whose idea of an SEM campaign is paying their way to the top. Sure, Google is important; and yes, paid search is popular. But when it comes to planning a successful SEM campaign, you must go deep and wide to generate the largest number of leads and conversions.

New SEM Tools From Search Engine Strategies San Jose

no@spam.com (Paul J. Bruemmer) — Mon, 29 Aug 2005 00:00:00 EDT

There are many tools that SEO and SEM technicians can use to make their job easier and get it done quickly. The latest offerings were presented in the My SEM Toolbox session at Search Engine Strategies San Jose on August 11.

Search Plays a Dominant Role in B2B Sales - Part 2

no@spam.com (Paul J. Bruemmer) — Mon, 08 Aug 2005 00:00:00 EDT

Part 1 explained the dominant role of search engines in the B2B buying process. Now it's time to explore the return on investment (ROI), as well as the effectiveness and flexibility of organic search engine optimization (SEO).

Search Plays a Dominant Role in B2B Sales

no@spam.com (Paul J. Bruemmer) — Thu, 28 Jul 2005 00:00:00 EDT

Savvy business buyers know the fastest and most efficient way to research and compare products and services is on the Web. Even the venerable Thomas Register recently went Web only, discontinuing their print catalog.

Pay-Per-Call - Search Strategy for Local Business

no@spam.com (Paul J. Bruemmer) — Thu, 21 Jul 2005 00:00:00 EDT

Pay-per-call is good news for America�s small to medium sized businesses, especially those without websites. It can also be used to good advantage by firms with complex products and services that require a personal or �high-touch� sales approach to close the deal.

Harnessing the Power of RSS

no@spam.com (Paul J. Bruemmer) — Mon, 20 Jun 2005 00:00:00 EDT

As RSS gains wider acceptance, it will impact the way companies communicate online and the way users get information. RSS not only provides benefits for publishers and users, it also enhances Search Engine Marketing programs.