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					  <title><![CDATA[Investing in SEO: The 6-Point Checklist (Part 1)]]></title>
					  <link>http://www.isedb.com/db/articles/1473/1/Investing-in-SEO-The-6-Point-Checklist-Part-1/Page1.html</link>
					  <description><![CDATA[This article will help you ensure you do not fall into the trap of being sold SEO services when the return on investment case is not clear.]]></description>
					  <author>no@spam.com (Phil Robinson)</author>
					  <pubDate>Thu, 22 Jun 2006 00:00:00 EDT</pubDate>
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					  <title><![CDATA[How Do Search Engines Decide &quot;Free&quot; Rankings]]></title>
					  <link>http://www.isedb.com/db/articles/1180/1/How-Do-Search-Engines-Decide-quotFreequot-Rankings/Page1.html</link>
					  <description><![CDATA[A simple overview of the factors engines use, search engine algorithms and the secrets to getting high rankings.]]></description>
					  <author>no@spam.com (Phil Robinson)</author>
					  <pubDate>Tue, 17 May 2005 00:00:00 EDT</pubDate>
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					  <title><![CDATA[How to Improve the Conversion Rate of Your Site]]></title>
					  <link>http://www.isedb.com/db/articles/1177/1/How-to-Improve-the-Conversion-Rate-of-Your-Site/Page1.html</link>
					  <description><![CDATA[There are lots of articles about improving positions on search engines and methods of driving traffic to your web site. Strangely, little has been written about the conversion of visitors once they arrive on your web site from search positions. Here are some useful things to consider.]]></description>
					  <author>no@spam.com (Phil Robinson)</author>
					  <pubDate>Tue, 10 May 2005 00:00:00 EDT</pubDate>
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					  <title><![CDATA[How to Choose an SEO Company]]></title>
					  <link>http://www.isedb.com/db/articles/1172/1/How-to-Choose-an-SEO-Company/Page1.html</link>
					  <description><![CDATA[SEO is such a complex area, that each SEO company or consultant may use completely different methods and styles of implementing SEO services. Therefore, when choosing an SEO company to deliver optimisation services for your web site, there are a number of key questions to ask and things to look out for.]]></description>
					  <author>no@spam.com (Phil Robinson)</author>
					  <pubDate>Wed, 04 May 2005 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Copywriting: 6 Tips to Converting Traffic]]></title>
					  <link>http://www.isedb.com/db/articles/1168/1/Copywriting-6-Tips-to-Converting-Traffic/Page1.html</link>
					  <description><![CDATA[Most web savvy marketers know that a properly implemented Pay Per Click Marketing and Search Engine Optimisation (SEO) campaigns can drive huge volumes of traffic and has the potential to create a regular stream of new business opportunities.]]></description>
					  <author>no@spam.com (Phil Robinson)</author>
					  <pubDate>Mon, 25 Apr 2005 00:00:00 EDT</pubDate>
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					  <title><![CDATA[SEO Master Class:  10 Steps To Success]]></title>
					  <link>http://www.isedb.com/db/articles/988/1/SEO-Master-Class--10-Steps-To-Success/Page1.html</link>
					  <description><![CDATA[SEO is complex, but it does not need to be.  As with any strategic activity if you develop a methodology or process you can give yourself a pre-defined set of stages which drastically simplifies the process.]]></description>
					  <author>no@spam.com (Phil Robinson)</author>
					  <pubDate>Mon, 13 Sep 2004 00:00:00 EDT</pubDate>
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					  <title><![CDATA[Unethical SEO Agencies Are Spamming Their Clients Sites &amp; Risking Blacklistings]]></title>
					  <link>http://www.isedb.com/db/articles/952/1/Unethical-SEO-Agencies-Are-Spamming-Their-Clients-Sites-amp-Risking-Blacklistings/Page1.html</link>
					  <description><![CDATA[Along with thousands of other people I pored my myself into the Internet World 2004 exhibition at Earls Court, London between 15th – 17th June.  My main interest was search engine marketing so I headed off to the New Media Market Hall where several search engine marketing firms were pitting themselves against each other in a scramble to gather the names and emails of potential clients.]]></description>
					  <author>no@spam.com (Phil Robinson)</author>
					  <pubDate>Wed, 30 Jun 2004 00:00:00 EDT</pubDate>
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