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					  <title><![CDATA[The Genesis for a Successful Online Marketing Campaign - Part 3]]></title>
					  <link>http://www.isedb.com/db/articles/1825/1/The-Genesis-for-a-Successful-Online-Marketing-Campaign---Part-3/Page1.html</link>
					  <description><![CDATA[In this series we have looked at several  &#8216;spokes&#8217; that contribute to a winning web marketing strategy. Part  1 looked at several of these building blocks: marketing budget and  timelines, market research, and competitor analysis while Part  2
discussed the importance of keyword research, focus on achievable
phrases, creating relevant textual content and search friendly website
design. A future article will deal with the remaining spokes: link
building, blogs, newsletters, and website analytics.]]></description>
					  <author>no@spam.com (Bill Stroll)</author>
					  <pubDate>Thu, 17 Apr 2008 19:16:45 EDT</pubDate>
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					  <title><![CDATA[The Genesis for a Successful Online Marketing Campaign - Part 2]]></title>
					  <link>http://www.isedb.com/db/articles/1756/1/The-Genesis-for-a-Successful-Online-Marketing-Campaign---Part-2/Page1.html</link>
					  <description><![CDATA[The canvas I have outlined for successful web marketing is taking shape. The first article looked at the necessary stages we need to develop. We started with market research and analysis of our competitors and now armed with this information we can proceed to perhaps the most critical component of all, developing our keyword targets and creating supporting text for them.<br/> ]]></description>
					  <author>no@spam.com (Bill Stroll)</author>
					  <pubDate>Mon, 03 Dec 2007 20:16:53 EST</pubDate>
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					  <title><![CDATA[The Genesis for a Successful Online Marketing Campaign]]></title>
					  <link>http://www.isedb.com/db/articles/1746/1/The-Genesis-for-a-Successful-Online-Marketing-Campaign/Page1.html</link>
					  <description><![CDATA[I am often reminded how important it is to develop a well thought out
business plan. I speak with numerous clients each day, each having a
passion to promote their service, information or product and yet
although they may be experts in their field, they do not have the
expertise or foresight on how to market the site. Often times the
website is destined to stay in the closet and never get the online
exposure they need and are hoping for. And often times the client lacks
an objective perspective, sort of being amongst trees in a forest and
not being able to see to whole picture. ]]></description>
					  <author>no@spam.com (Bill Stroll)</author>
					  <pubDate>Mon, 26 Nov 2007 21:19:42 EST</pubDate>
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