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					  <title><![CDATA[PPC Management - A User&#039;s Review of MSN]]></title>
					  <link>http://www.isedb.com/db/articles/1826/1/PPC-Management---A-User039s-Review-of-MSN/Page1.html</link>
					  <description><![CDATA[<p>This is the first in a series of articles intended to convey my personal impressions of managing PPC through Google  Adwords, Yahoo Panama and MSN Adcenter.<br/></p><p>Each
engine has its pluses and minuses and I thought I would write a short
blurb describing my experiences using the interface for each of these.
The first engine I will be looking at is the lesser utilized of the
three, MSN Adcenter.</p> ]]></description>
					  <author>no@spam.com (Tim Rule)</author>
					  <pubDate>Sun, 20 Apr 2008 17:50:09 EDT</pubDate>
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					  <title><![CDATA[Geo-Targeting Headaches with Yahoo Search Marketing]]></title>
					  <link>http://www.isedb.com/db/articles/1791/1/Geo-Targeting-Headaches-with-Yahoo-Search-Marketing/Page1.html</link>
					  <description><![CDATA[As an accredited Yahoo Ambassador, I am accustomed to working with the Yahoo Search Marketing
PPC system (YSM). Although YSM can be an effective means of paid
advertising, its Panama system still has a ways to go and I want to
share with you several of the challenges in setting up a geo-targeted
campaign.]]></description>
					  <author>no@spam.com (Tim Rule)</author>
					  <pubDate>Thu, 07 Feb 2008 22:01:37 EST</pubDate>
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