ISEdb.COM - Articles - Search Engine Marketing

The 19-Hour Website Analysis, in 20 Minutes or Less

no@spam.com (Stoney deGeyter) — Wed, 30 Apr 2008 15:37:50 EDT

Performing a complete website review is rarely easy. I've found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website reviews can be time consuming and often produce many more hours of work beyond that.

One of the problems is that people tend want to skip right to search engine optimization forgetting that users matter. Many people want to rush into the marketing without realizing that the website itself is part of the marketing process. This is a shame.

PPC Management - A User's Review of MSN

no@spam.com (Tim Rule) — Sun, 20 Apr 2008 17:50:09 EDT

This is the first in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter.

Each engine has its pluses and minuses and I thought I would write a short blurb describing my experiences using the interface for each of these. The first engine I will be looking at is the lesser utilized of the three, MSN Adcenter.

The Genesis for a Successful Online Marketing Campaign - Part 3

no@spam.com (Bill Stroll) — Thu, 17 Apr 2008 19:16:45 EDT

In this series we have looked at several ‘spokes’ that contribute to a winning web marketing strategy. Part 1 looked at several of these building blocks: marketing budget and timelines, market research, and competitor analysis while Part 2 discussed the importance of keyword research, focus on achievable phrases, creating relevant textual content and search friendly website design. A future article will deal with the remaining spokes: link building, blogs, newsletters, and website analytics.

Get Your Blog Google-Ranked In 30 Days or Less, Part 2

no@spam.com (Frederick Townes) — Wed, 09 Apr 2008 20:52:51 EDT

If you haven’t read Get Your Blog Google-Ranked in 30 Days Or Less, Part 1,
you aren’t going to want to miss it. But, here are even more useful suggestions to put your blog on steroids without any blog-roid rage. Please read on.

Set it and Forget it � Only Works for Ron Popeil

no@spam.com (Rob Aronson) — Tue, 01 Apr 2008 20:45:18 EDT

With all of these dollars being spent on search marketing why is it that so few can really answer questions such as should I buy my brand name on paid search? Or what impact does organic search have on my paid search performance and vice versa?

Get Your Blog Google-Ranked In 30 Days or Less, Part 1

no@spam.com (Frederick Townes) — Thu, 27 Mar 2008 21:05:20 EDT

Blogs have been around long enough to become standard elements of the web landscape. They’re easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.

Social Media Marketing is Branding

no@spam.com (Stoney deGeyter) — Mon, 24 Mar 2008 07:42:29 EDT

Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of ~~your~~ my favorite store, go-green awareness issues, charity drives that "give back" to the community for every purchase made, TV screens playing music videos or news as you wait in line, and the list goes on.

None of these things lead directly to conversions but they do lead to higher company awareness and the good old fashioned fuzzy-feelings we get when we know that that we are valued as a customer. Most times we are probably not even be aware of these things on a conscious level. But the effect shows as we have a tendency to patron these companies more frequently than the other alternatives.

Top 10 Reasons A Website Fails To Perform

no@spam.com (Gary Klingsheim) — Thu, 13 Mar 2008 21:17:31 EDT

You've taken the time to finally build a website, and now it is online. Months go by. Maybe you get a few visitors now and again. Maybe you land on the search engines. Mostly though, it just sits there. Is the website you paid for pulling its weight?

4 Easy Ways to Dissatisfy Your Visitors

no@spam.com (Stoney deGeyter) — Wed, 12 Mar 2008 11:18:23 EDT

Since creating a website that is "user friendly" is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Unlike the dozens upon dozens of things that go into creating a website that provides a positive visitor experience, one that creates an atmosphere of trust and is likely to improve conversion rates, creating a dissatisfying experience can be done fairly easily in just a few steps.

In fact, while I'm sure there are just as many things that can derail a visitor on a website, there is no need to implement more than a few.We have found that any one of the four things listed below will do the trick!

Starting An SEO Company

no@spam.com (Dave Davies) — Tue, 04 Mar 2008 07:35:36 EST

Starting an SEO company (correctly) is a lot harder than you might first think. Let’s assume for a moment that you’re at the stage where you’re launching the company, whether that means you’ll be starting a full-scale SEO company or going it alone is up to you.