6: Alt Tag Stuffing
Definition: Alt Tag stuffing is the act of adding unnecessary or repetitive keywords into the Alt Tag (or alternative tag – shown by words that appear when you hover over an image with you mouse pointer).

The Alt Tag is meant to be a textual description of the image it is attached to. There is nothing wrong with tailoring the Alt tag to meet your keyword goals IF the tag is still understandable and if the change still appropriately describes the image. The offense occurs when an Alt tag has obvious keyword repetition/filler which a search engine can key in on as Spam.

7: Comment Tag Stuffing
Definition: Comment Tags are used to include useful design comments in the background source code (html) when creating a webpage. These are suppose to be used only for adding technical instructions or reminders; however, in times past these tags were used to artificially increase the keyword count for targeted phrases.

At one time there was some argument that this technique worked, but it has always been a “Black Hat” SEO technique which even then could result in placement penalties. Nowadays this technique will not help an SEO campaign, if anything it will be ignored or produce a negative result.

8: Over Reliance on Meta Tags
Definition: Meta Tags is a broad term for descriptive tags that appear in the <Head></Head> of most webpages and are used to provide search engines with a concept of the page topic. The most common tags are the description and keyword tags.

At one time, extinct search engines such as Infoseek relied a great deal on Meta Tags and many took advantage of this factor to manipulate rankings with relative ease. In today’s far more advanced climate the search engines place cautious weight on Meta Tags and when considering rankings Metas play only a fractional role. Some webmasters still consider Meta Tags the ‘end-all and be-all’ of ranking producers and forget to optimize the rest of their webpage for the search engines. With this line of thinking they miss that the search engines place far more importance on the body text (or visible text) of the webpage. This is a critical error that will ultimately lead to low or insignificant rankings.

Note: An extremely common example of Meta Tag over-reliance are web sites that have been designed totally graphically and are devoid (or nearly so) of html text that a search engine can read. A webpage such as this will have no body text to index and may only provide a small amount of relevance to the webpage which ultimately leads to poor rankings.

Over reliance on Meta Tags does not produce intentional search engine penalties, however, the simple act of ignoring other ranking principles often means a lower ranking.

9: Duplicate Content
Definition: This tactic is blatant Spam that is very common today. Essentially the webmaster will create a web site and then create duplicates of each page and optimize them differently in order to obtain varying placements. By doing this you are saturating the search engine databases with content that is essentially eating valuable bandwidth and hard drive space.

Duplicate content is a dangerous game often played by f

ull-time marketers accustomed to trying to attain placements in aggressive markets. Avoid this tactic like the plague unless you are willing to sustain serious ranking damages if you get caught – which you likely will.

10: Automatic Submission and Page Creation
Definition:
- Automatic Submission is the use of automated software to submit a website to the search engines automatically and often repeatedly.
- Automatic Page Creation is using software to create pages ‘on the fly’ using predefined content (body text, keywords, images etc) to create “optimized” webpages to target specific keyword rankings on the search engines.

At StepForth the word ‘automated’ is an abomination when used in reference to SEO. The fact is that automated SEO campaigns are not as effective as manual (by hand) optimization techniques AND such techniques often require the use of doorway pages to lead search engine users to polished marketing pages at the true destination page. In this case this is a double-offense by using the banned doorway page technique. My strong prejudices aside, lets take a short logical look at both tactics noted here:

  • Automatic Submission
    Search engines make the majority of their profit from surfers like you viewing their advertising. Do you think that allowing automated submission tools to submit a web site (which bypasses SE advertisements) is in the search engines best interest? No, in fact the submission companies have had to upgrade their software repeatedly to try and subvert the search engines’ latest effort to stop their programs. There are also concerns about bandwidth because automated tools have been known to repeatedly submit sites and sometimes each individual page within a site.

    All-in-all, this leaves the submitter in an unstable position where they may or may not have their submission ignored. This is not even considering the fact that automated tools claim to submit a website once a day or a week or a month! The cardinal rule of search engines… submit ONCE and it may take a while but the site will get spidered at some point (up to 2 or 3 months later – max). If within a few months a site is not listed, then resubmit. If a search engine is submitted to too often that it is Spam and frankly the website being submitted will not fair well. As for the major engines like Google… be patient and definitely don’t submit more than once if you can help it.
  • Automatic Page Creation
    If a page is automatically created will it have the kind of quality content that search engines require for their index? Also, if the page is automatically created, will it not be using repetitive content? There may be a few incidences where there are some variable answers to these questions, however, I imagine the answer will be ‘No’ 99% of the time which instantly illustrates a poor and dangerous search engine optimization technique.

In summary, I am desperately hoping that this Top10 listing prompted a “duh” from my readers because variations of this Top10 list have been repeated to exhaustion in many introductory SEO forums and articles. Unfortunately, I know there are still many that have fallen into the trap of using such dated and dangerous techniques, and for them I hope this article prompts a rapid change in SEO policy.

Finally, be extremely wary of a search engine optimization company that suggests any of these tactics. Sure, there may be a small chance that a few of the tactics will work in the short term; however, that outcome is not only rare it is also a great way to get banned from the major search engines completely.