Shopping for a suitable e-commerce solution that meshes with your SEO campaign is easier if you find something that fulfills the four major requirements for software choices that have been outlined here. Avoiding the pitfalls by using a product that falls somewhere in between an out of the box solution will save you and your SEO company a series of headaches and trouble down the road.

While most companies want to revamp their websites with elements of both Flash and SEO, this is unlikely to achieve the desired SEO results. With a site built in Flash, there is only one potential entry page, text is harder for spiders to decipher, and the actual content on pages is lessened. Ultimately, the combination of Flash and SEO can be like oil and water -- individually useful but hard to mix.

When it comes to ecommerce sites, there are plenty of keywords to choose from. Because sites typically follow a fairly set format, numerous pages are created between the home page and the order confirmation page. Those pages all need keywords and phrases if they are going to rank high in the search engines. So, how exactly do you choose the best keywords for each page? Here's an easy strategy to follow.

What could be more important to the engines than their percentage of the paid search arena.  Does Google really care about being the dominant search engine as far as organic search goes?  Let me put this a different way, if Google was standing in front of their shareholders – would they prefer to announce that they held 80% of all worldwide searches and reported revenues of $7.8 billion dollars for the quarter OR would the rather stand up and say they hold 20% of all worldwide searches and reported revenues of $8.7 billion dollars?  Organic results drive traffic which in turn results in clicks on paid ads.  From a business standpoint that's the only reason that organic search even matters.

Although this is a “top 10” list, most of the following things could easily be listed as the #1 most important consideration, so take them all seriously. It doesn’t matter if you are a large company, a small one, or just a hobbyist who wants to display photos of hand-painted electric trains. Everyone needs to consider the same things, just to different degrees.

When evaluating the value of a given link, does Google consider the PR of the web page the link is actually on, not the PR of the home page of the website?

Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to be less than ideal. I can generally browse the net and quickly find ads that are irrelevant to the sites they are displayed on. This can give one a healthy dose of skepticism.

While advertising on Content doesn’t generally cost a great deal, we have never seen much in the way of results. By and large we do Search Network only, however recently I have had to re-assess that view.

Plagiarism as it relates to SEO (or the Internet in general) is not quite the same as copyright infringement. With copyright infringement, a person might take an entire article or other written work from someone and copy and paste it as is, claiming to be the author, or providing no author at all. Copyright infringement is a huge problem for anyone who publishes regularly online, and it is fairly easy to spot. You can paste a sentence from your article into Google (using quotes) and see what else shows up in the search results. Don't be surprised to see some versions of your work under someone else's name!

In today’s race to the top of the Google SERP’s (Search Engine Result Pages), there are a number of factors that can help you achieve those coveted spots. While certain techniques may weigh better than others based on your industry and level of competition, there is no questioning the power of links.

So, you are the marketing manager of your firm, and you've finally decided to pull the trigger and hire the search engine optimization company that you've been talking to for months. The budget has been cleared, the SEO firm is ready to start, and it should be just a matter of time before you start seeing a huge uptick in business. Right? Not so fast.

Link building is an essential ingredient in ranking your website highly on the major search engines.  There, now that we've got that brilliant grasp of the obvious out of the way let's move on to what you can do to actually create them.  Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them.  Being a beginners guide this won't be an entirely complete list but it will be enough to get you going on the right path.  Understanding what you're trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.

I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home-page copy because they dropped from the top 10 to position #11 (the dreaded second page!). My question to her was always, "Is your copy still converting the way you want it to?" She answered yes every time, to which I advised, "Leave the copy alone." 

Yahoo's president, Susan Decker is pushing a plan to centralize "numerous product groups, such as its mail, search and homepage divisions, into a global product organization amid intense pressure to boost earnings."

When Reece from PingZine handed me this assignment and told me I was interviewing Rob Malda I pretended to be excited and nodded my head knowingly while he educated me on Rob’s background. Honestly, I had no clue who Rob was. I guess that’s because I live in my own little Web Hosting and Reality TV world…but then I heard the magic word: SLASHDOT!

The Wall Street Journal reported that Microsoft have ended the talks with Yahoo and no longer willing to buy Yahoo for $33 per share.  Also, the Wall Street Journal reported that Yahoo reached an ad deal with Google that could generate $800 million in annual revenue according to Yahoo.

Google co-founder Sergey Brin wants to go to space and has made a $5 million down payment to book a seat on a private space flight.
Zillow.com CEO launched a new site that includes compensation figures.

AOL launched an updated radio services adding streams from 150 CBS Radio stations, custom channels and 200 AOL Radio channels. 
Google and Microsoft employees help China's earthquake relief effort.
Kaiser Permanente announced today a new program to link patient data to Microsoft consumer health platform

AOL, hoping to revamp its services, has a new branding strategy in place. Plans now focus on the AOL search engine and targeting specific niche audiences. Some naysayers are already contradicting its efforts; however, the results remain to be seen. Will other struggling search engines join the bandwagon?

Ichan attacked Yahoo severance plan and accused Chief Executive Jerry Yang of going to "inordinate lengths" to sabotage Microsoft Corp.'s bid for the Internet giant and reiterated that "the only way to salvage Yahoo is to merge with Microsoft.

In another news, Microsoft launched and enhanced version of its "Search AND Give" search engine. Consumers can start donating one cent per search to more than 100,000 schools and 900,000 non-profit organizations