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Irina Ponomareva

Irina Ponomareva has been a practising SEO specialist since 2004. Currently she is working for <a href="http://www.viscomp.ru/">Viscomp</a>, a Russian web design and development studio . Also acting as a moderator at <a href="http://www.ihelpyou.com/forums/">IHelpYou SEO forums</a>.

Articles by this Author

» Good and Bad Clients: an SEO's Point of View

This article is addressed mostly to people who consider hiring an SEO. If you understand from the start what an SEO expects from a client, you'll probably find it easier to achieve understanding. In our profession, the client's understanding is often a key to success.

» Why It Is Wrong to Concentrate on Particular Rankings

By Irina Ponomareva
Published 06/6/2007
Search Engine Marketing

For years and years SEO has been perceived as an art of acquiring rankings in the search engines for certain keywords. Well, it's true, of course, but only up to a point. I believe it's also a big simplification that can lead (or should I say "has led"?) the industry into big trouble.

» What to Do if You Suddenly Lose All Your Google Rankings

The article gives the website owners advice on how to approach the temporary loss in Google rankings that can happen during a Major Algorithm Update.

» How I Make an Assessment of a Website for SEO

The article helps a webmaster to assess a website for various important SEO factors without hiring an SEO expert.

» How to Spend Your SEO Budget

The article provides tips and advice on how to spend the budget allocated for SEO in 2007 to make sure it creates the best outcome.

» What Makes a Good Search Engine Optimiser?

SEO is believed to be an easy profession. At first glance, it really is, which is probably why the number of various SEO specialists, SEO professionals and SEO experts is growing daily at a tremendous rate. The article describes in detail what skills a person should possess and what approach to profession take to be a really good SEO.

» SEO and Web Design

The article explains how SEO and quality web design integrate and why it is so important to think about all technical and visual aspects of website design to be successful in SEO/SEM in the long run.

» SEO and Copywriting

The article outlines the role of good copywriting in the overall SEO and explains what quality copywriting actually means and why including educational copy in the business website is a win-win.