Serge Thibodeau

Residing in the suburbs of Montreal, Quebec, Serge Thibodeau has been performing professional search engine optimization and priority positioning services since 1997. Serge optimizes commercial web sites of small businesses, medium-size companies as well as Fortune 500 enterprises. Additionally, he also serves as CEO for RankforSales.com. Serge Thibodeau has been largely involved as the project leader in the development of Pagina+ (tm), a powerful search engine optimization tool for SEO professionals. Pagina+ (tm) is offered by Rank for $ales's parent company: GCIS Inc. You can reach Serge Thibodeau at: sthibodeau@rankforsales.com or toll free at: 1-800-631-3221

(Page 1 of 3)

« Prev

2 3 Next »

Articles by this Author

» Search Engine Marketing and Trademarks

By Serge Thibodeau
Published 09/23/2004
Search Engine Marketing

In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot of sense.

» Keyword Trademark Infringements

Smart trademark owners have always been vigilant and continue to engage in all forms of trademark protection battles. However, with the number of trademark infringements involving branded keywords steadily increasing at an alarming rate, search engines have started to respond and take action.

» All you need to know about Fixed Placement Advertising

By Serge Thibodeau
Published 07/26/2004
Search Engine Marketing

There are many advantages to using Fixed Placement Advertising in your paid online marketing campaigns. As one might expect, there are also a few drawbacks. But all in all, you should carefully evaluate fixed placement as a good source for additional traffic to your website.

» Comparison Shopping Search Engines

By Serge Thibodeau
Published 07/20/2004
Search Engine Marketing

While everybody is concentrated on Google’s upcoming IPO and the general state of the search market as far as the traditional search engines are concerned, there is a whole new family of search engines out there that almost nobody pays attention to.

» Specialized markets and vertical search engines

Conventional search engines such as Google, MSN and Yahoo direct Web visitors to some of the sites related to their search query. Since about two years, specialized search engines now offer paid listings on their own search results pages.

» What you need to know about Pay for Placement

By Serge Thibodeau
Published 07/12/2004
Search Engine Marketing

In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay for Placement (PFP) ad programs.

» How to lower your client acquisition cost?

By Serge Thibodeau
Published 05/25/2004
Search Engine Marketing

The whole purpose of search engine marketing is to attract new prospects and buying customers. In certain cases however, your sales could become limited, for the simple reason that not everybody is seeking the products or services your company offers.

» Accurately calculating ROI in an online ad campaign

By Serge Thibodeau
Published 05/17/2004
Search Engine Marketing

Today more than ever, the need to significantly increase your ROI (Return on Investment) in your online marketing campaigns is imperative to the overall success of your company. In order to avoid loosing valuable market share to your competition and to continually increase your brand recognition or brand awareness, boosting your ROI can have short as well as long-term beneficial effects on your overall sales, market segmentation and penetration.

» Bid Management Tools and how they can help you

By Serge Thibodeau
Published 05/10/2004
Search Engine Marketing

If you participate in a PFP (Pay for Placement) ad program such as offered by Overture or a few other companies, bid management tools (BMT) can simplify your life quite a bit, while at the same time, they might help increase your ROI.

» Just what exactly are Trusted Feed programs?

By Serge Thibodeau
Published 04/19/2004
Search Engine Marketing

When a company has a large website, with more than 400, 500 or maybe 600 pages, a trusted feed program would make a lot of sense. With most trusted feed programs offered today, your site’s listings are given the same chance to rank among the generic or organic listings, usually on the same pages.

» Is it OK to buy links? Is it safe to do it?

By Serge Thibodeau
Published 04/6/2004
Search Engine Marketing

The subject of buying one-way links is a controversial subject at best. A lot has been said about it in the past, especially now after Google’s Florida and Austin updates. Depending to whom you talk to, you are likely to get opinions that range from “don’t do it” to “it’s now OK to do it”. So what’s the average site owner or small business to do?

» The new Yahoo Web Rank™ Toolbar

In case you haven’t noticed yet, Yahoo has been hard at work lately. If you missed it, Yahoo now has its own toolbar. In a similar fashion the Google toolbar works, Yahoo just introduced Web Rank™. Web Rank™ happens to be Yahoo’s new search engine algorithm, as well as the name it gave its new toolbar.

» The 10 steps to get into the SEO

Most people have heard of the hall of fame, but to many, the hall of shame may not be as well known. My goal in this article is to help ensure that you never have an opportunity to be in it, not even from a distance! Here are some ways that a website owner or webmaster can get in trouble with some of today's major search engines. This article is another way of saying: "The 10 steps to avoid at all times", in preventing a site penalty or ban from the search engines.

» The new and improved Yahoo

Since the 18th, I've carried out extensive testing with Yahoo and, so far, I like the new features implemented on their search property. I think the changes represent some positive improvements, both in the quality of the results and in their relevancy.

» The latest on update 'Austin'

Some of the websites that haven't been hit too hard in Google's Florida update (November 2003) got hit real hard on or around January 23. Google's latest update is called "Austin", and they are beginning to sound like elections...

» The 10 Do's and Don'ts of Search Engine Optimization

Here's something that is fast to read and does the job! The 10 do's and don'ts of SEO. Five techniques you should always do to push your site at the top of the search engine results pages (SERP's) and keep it there, and five things which you should always avoid doing, to protect your site from a possible penalty or risk it from being banned altogether.

» PageRank: meet Hilltop

Based on Atul Gupta's great article he recently wrote on the Hilltop algorithm, I did a bit of research on my own and came up with this article. Atul Gupta is the founder of SEO Rank Ltd. and, as he explained it in his article, the Hilltop algorithm played a fairly large role in Google's November 16 update, dubbed "Update Florida".

» Search engines predictions for the year 2004

The year 2003 was, generally speaking, a good year for the search engine industry. While for some that may have got hit hard with the Florida update in November, the balance of the year was good.

» Optimizing a framed website for the search engine

For some reason, even today, there is still a lot of controversy in establishing whether or not to use frame technology when building a new website. This controversy is certainly well founded, since, apparently there seems to be many site designers that still use it, even if that's not a very good idea anymore. In this section, you will learn all you need to know to get any framed website properly listed and optimized for the major search engines.

» How to use Wordtracker creatively

By Serge Thibodeau
Published 12/17/2003
Search Engine Marketing

One of the most powerful tool you can use in the optimization process of any website today is Wordtracker yet itâ€™s also one of the most misunderstood. The only way to carefully research your keywords and to avoid optimizing your site for the wrong search terms is to make a complete analysis of your most common search terms used in your industry, with the help of Wordtracker.