Scottie Claiborne
Scottie Claiborne, owner of Right
Click Web Consulting, is a web specialist involved with helping web sites to succeed through fine-tuning the site goals, the audience, and the marketing message as well as gaining traffic through search engine optimization. Scottie received her Master's Degree in Information Technology Management from Mercer University in Atlanta, Ga. She specializes in usability, marketing, and SEO and offers training workshops as well as individual consultation. Her articles appear in newletters such as the High Rankings Newsletter as well as Search Engine Guide and others.
Articles by this Author
» Reciprocal Linking vs. Mutual Linking
- By Scottie Claiborne
- Published 09/26/2006
- Search Engine Submission
Some of the advice floating around regarding linking for your site can be pretty confusing, especially when it comes to reciprocal linking. Is it something you have to do? Can your site succeed without reciprocal links? Will you be penalized for reciprocal linking? There are so many conflicting theories...let's try to clear the subject up a little.
» Switching to a New Domain Without Losing Your Google Rankings
- By Scottie Claiborne
- Published 08/18/2005
- Search Engine Optimization
The aging delay makes moving your site to a new domain tricky. Do you have to lose your rankings for months to do it? Find out how to keep your rankings while your site is aging.
» Can You Lose Weight on Spam?
- By Scottie Claiborne
- Published 06/6/2005
- Search Engine Marketing
Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?
» Search Friendly Design- Part I
- By Scottie Claiborne
- Published 02/23/2005
- Interviews
Interview with Shari Thurow, author of Search Engine Visibility.
» Google's Aging Delay for New Sites
- By Scottie Claiborne
- Published 01/26/2005
- Search Engine Submission
Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.
» Dealing with Discount SEO Requests
- By Scottie Claiborne
- Published 01/5/2005
- Search Engine Marketing
Especially when your business is new, the temptation to give in to a request for a discount is strong. Should you do it?
» The Keyword Tools Trap
- By Scottie Claiborne
- Published 11/8/2004
- Search Engine Optimization
Online keywrod research tools are extremely helpful, but don't let them override your common sense when it comes to selecting keyword phrases.
» SEO Without Usability - An Exercise in Futility
- By Scottie Claiborne
- Published 10/5/2004
- Search Engine Optimization
What good is driving traffic to your site if no one buys anything? This article reviews the importance of balancing SEO and usability.
» Linking is about Reputation
- By Scottie Claiborne
- Published 09/27/2004
- Interviews
Interview with Mike Grehan, author of Search Engine Marketing- the Essential Best Practice Guide.
» Accessibility Does Make a Difference
- By Scottie Claiborne
- Published 06/22/2004
- Search Engine Optimization
Can all your potential customers access your site? Do they see all the details? Maybe not!
» What's the Score? Basic Web Analytic Terminology
- By Scottie Claiborne
- Published 04/20/2004
- Search Engine Marketing
Web analysis terminology can be confusing. This article tells you which metrics you should be tracking and why.
» Understanding the SEO Industry
- By Scottie Claiborne
- Published 12/22/2003
- Search Engine Marketing
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come
» Motivating Your Web Site Visitors To Take Action: Personality Targeting
- By Scottie Claiborne
- Published 12/1/2003
- Search Engine Marketing
The theory presented in this article is a based on a variation of the Myers-Briggs Type Indicator and Kiersey Temperament Sorters. The idea behind personality targeting is that people are generally motivated to different degrees. This article talks about
» Links are Good for Business
- By Scottie Claiborne
- Published 11/17/2003
- Search Engine Submission
<FONT face=Arial>Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and "facts" on whom you should link to and whether reciprocal links are good or bad. The reality is that the We
» Making Sales on the Internet
- By Scottie Claiborne
- Published 09/25/2003
- Search Engine Marketing
<FONT face=Arial>The Internet has changed our buying habits. From deciding on which movie to see, selecting a new car, or buying ink for your printer, many people turn to the Internet to get answers and to make purchases.<BR>Historically, the company with
