Brian Ortiz

Your SEO should think about your business first. You can gain critical insight into the quality of a search engine optimization firm by listening intently to the question that they ask you before inking a deal with their firm.

Guarantees can imply vastly different semantics depending on what context you are using. A real estate transaction or a debt obligation is one thing - in this article we are only concerned with guarantees as they relate to Search Engines, specifically Google - and organic search engine rankings at that.

Ethical search engine optimization can be defined as the philosophy of improving a websites organic search engine listings by working within the bounds set forth by each of the search engines terms of service. An emphasis is placed on the long-term creation of relevant content, a user friendly design, and a delivery system of fresh and valuable information.

After having worked in the search engine optimization / placement and general marketing fields since 1998 to improve my own organizations search engine rankings, immersed in the occasionally overwhelming and time absorbing process of hiring some of the most well known SEO firms around, Ive learned a bit about the practice of building businesses through the medium of organic or natural search engine placement. Ive also learned what questions are important to politely ask, and not to ask, before taking a stroll down the yellow brick internet superhighway hand in hand with a third party SEO marketer.

High website conversions are a function of three distinct factors- authentic understanding of your business and customer, off-site conversion elements, and lastly, on-site conversion elements.