Paul J. Bruemmer
Paul J. Bruemmer has provided search engine marketing expertise and consulting services to prominent American businesses since 1995. As Director of Search Marketing at Red Door Interactive, he is responsible for strategizing and implementing search engine marketing activities within Red Door's Internet Presence Management (IPM) services. Paul has provided search engine marketing (SEM) and search engine optimization (SEO) services to thousands of websites, including clients like Lexis-Nexis and NASDAQ. Paul is a well-known industry columnist, having written articles for ClickZ, iMediaConnection, Search Engine Guide, Pandia and MarketingProfs. He has also been a featured speaker at the Search Engine Strategies Conferences and at eComXpo. Paul can be reached at 619-398-2670 ext. 127 or pbruemmer @ reddoor.biz.
Articles by this Author
» How to Budget for SEO
- By Paul J. Bruemmer
- Published 11/21/2005
- Search Engine Marketing
Marketing budgets have steadily been on the rise since the slashes that followed the dotcom bubble. However, management is requiring greater accountability for all marketing programs.
» Is Google Moving Closer to Personalization?
- By Paul J. Bruemmer
- Published 11/11/2005
- Search Engine News and Analysis
While Google has long had the capability to personalize search with behavioral targeting, up until now it has elected not to do so. That may be about to change, as Google becomes more and more commercially focused.
» Protect Your Brand With Competitor Intelligence
- By Paul J. Bruemmer
- Published 10/31/2005
- Search Engine Marketing
There are many ways competitor intelligence research can give you a competitive advantage in achieving your website business goals. Competitor research is an integral part of premium SEO services. It can help you beat the competition in the SERPs (search engine results pages), and it also works to protect your brand
» Branding With Search Marketing
- By Paul J. Bruemmer
- Published 10/17/2005
- Search Engine Marketing
Branding is a major goal for marketers around the world, and companies typically allocate big bucks for this objective. But branding was always hard to measure, that is until the web became a commercial medium.
» Balanced SEM Campaign is Key to Success
- By Paul J. Bruemmer
- Published 09/19/2005
- Search Engine Marketing
Some marketers will optimize their website for Google and forget the rest. Then we have those whose idea of an SEM campaign is paying their way to the top. Sure, Google is important; and yes, paid search is popular. But when it comes to planning a successful SEM campaign, you must go deep and wide to generate the largest number of leads and conversions.
» New SEM Tools From Search Engine Strategies San Jose
- By Paul J. Bruemmer
- Published 08/29/2005
- Search Engine Marketing
There are many tools that SEO and SEM technicians can use to make their job easier and get it done quickly. The latest offerings were presented in the My SEM Toolbox session at Search Engine Strategies San Jose on August 11.
» Search Plays a Dominant Role in B2B Sales - Part 2
- By Paul J. Bruemmer
- Published 08/8/2005
- Search Engine Marketing
Part 1 explained the dominant role of search engines in the B2B buying process. Now it's time to explore the return on investment (ROI), as well as the effectiveness and flexibility of organic search engine optimization (SEO).
» Search Plays a Dominant Role in B2B Sales
- By Paul J. Bruemmer
- Published 07/28/2005
- Search Engine Marketing
Savvy business buyers know the fastest and most efficient way to research and compare products and services is on the Web. Even the venerable Thomas Register recently went Web only, discontinuing their print catalog.
» Pay-Per-Call - Search Strategy for Local Business
- By Paul J. Bruemmer
- Published 07/21/2005
- Search Engine Marketing
Pay-per-call is good news for America’s small to medium sized businesses, especially those without websites. It can also be used to good advantage by firms with complex products and services that require a personal or “high-touch” sales approach to close the deal.
» Harnessing the Power of RSS
- By Paul J. Bruemmer
- Published 06/20/2005
- Search Engine Optimization
As RSS gains wider acceptance, it will impact the way companies communicate online and the way users get information. RSS not only provides benefits for publishers and users, it also enhances Search Engine Marketing programs.
» Copywriting: Key to Search Engine Visibility and Conversions
- By Paul J. Bruemmer
- Published 12/11/2002
- Search Engine Marketing
High rankings in search engines can bring you lots of targeted traffic, but will you be ready to convert those leads when they get there?
» Yahoo!'s Web Ignites the Robot Industry
- By Paul J. Bruemmer
- Published 12/10/2002
- Search Engine Marketing
Everyone is trying to second-guess what's going on at Yahoo!. Some experts are saying webmasters will stop paying $299 yearly for the Yahoo! Business Express listing . Others say it's more important than ever to pay for the Yahoo! listing in order to boos
» Select Keywords That Attract Qualified Visitors
- By Paul J. Bruemmer
- Published 11/14/2002
- Search Engine Optimization
Conventional wisdom says that most people start with a search engine when looking for online information. It's also been documented in research that anywhere from 48 to 84 percent of users find Web sites through search engines. We need to know more about
