Phil Robinson
Phil Robinson is the Founder and Director of ClickThrough Marketing, an ethical
search engine marketing agency that delivers long term ranking and traffic solutions.
He provides training and presents at seminars such as for the Chartered Institute
of Marketing, speaking on a range of internet marketing topics such as search
engine marketing and advanced web analytics. www.clickthrough-marketing.com experts@clickthrough-marketing.com
Articles by this Author
» Investing in SEO: The 6-Point Checklist (Part 1)
- By Phil Robinson
- Published 06/22/2006
- Search Engine Optimization
This article will help you ensure you do not fall into the trap of being sold SEO services when the return on investment case is not clear.
» How Do Search Engines Decide "Free" Rankings
- By Phil Robinson
- Published 05/17/2005
- Search Engine Q&A
A simple overview of the factors engines use, search engine algorithms and the secrets to getting high rankings.
» How to Improve the Conversion Rate of Your Site
- By Phil Robinson
- Published 05/10/2005
- Search Engine Optimization
There are lots of articles about improving positions on search engines and methods of driving traffic to your web site. Strangely, little has been written about the conversion of visitors once they arrive on your web site from search positions. Here are some useful things to consider.
» How to Choose an SEO Company
- By Phil Robinson
- Published 05/4/2005
- Search Engine Marketing
SEO is such a complex area, that each SEO company or consultant may use completely different methods and styles of implementing SEO services. Therefore, when choosing an SEO company to deliver optimisation services for your web site, there are a number of key questions to ask and things to look out for.
» Copywriting: 6 Tips to Converting Traffic
- By Phil Robinson
- Published 04/25/2005
- Search Engine Marketing
Most web savvy marketers know that a properly implemented Pay Per Click Marketing and Search Engine Optimisation (SEO) campaigns can drive huge volumes of traffic and has the potential to create a regular stream of new business opportunities.
» SEO Master Class: 10 Steps To Success
- By Phil Robinson
- Published 09/13/2004
- Search Engine Optimization
SEO is complex, but it does not need to be. As with any strategic activity if you develop a methodology or process you can give yourself a pre-defined set of stages which drastically simplifies the process.
» Unethical SEO Agencies Are Spamming Their Clients Sites & Risking Blacklistings
- By Phil Robinson
- Published 06/30/2004
- Search Engine Optimization
Along with thousands of other people I pored my myself into the Internet World 2004 exhibition at Earls Court, London between 15th – 17th June. My main interest was search engine marketing so I headed off to the New Media Market Hall where several search engine marketing firms were pitting themselves against each other in a scramble to gather the names and emails of potential clients.
