Patricia Hursh
Patricia Hursh, president and founder of Boulder Colorado-based SmartSearch Marketing, is a true pioneer of electronic marketing. Patricia has been using technology to improve marketing and communications for more than a decade.
Articles by this Author
» When To Optimize and When To Advertise
- By Patricia Hursh
- Published 08/30/2004
- Search Engine Marketing
Are you struggling with how to combine search engine optimization and pay-per-click advertising? In this article, you'll find tested guidelines and business scenarios to help you plan a successful, integrated campaign that is aligned with your business goals and market situation.



