Edward Cowell
Neutralize (*\*) is one of the UK's leading full service search marketing agencies
recognised for technical excellence in both the organic and paid search sectors.
An Overture Accredited SEM (Search Marketing Company), UK Premier Affiliate to
Atlas OnePoint(GoToast) the search management system and a Contributor Member
of SEMPO (Search Engine Marketing Professional Organisation) the global body
representing members of the search engine marketing industry. Clients include
the Houses of Parliament, Asserta Home, OCRA and the Eden Project.
Articles by this Author
» Search Engine Marketing Trademark Law
- By Edward Cowell
- Published 12/5/2004
- Search Engine News and Analysis
In order to appreciate this thorny issue Edward Cowell (Teddie) from respected UK SEM Neutralize (**) and Alex Chapman a leading IT lawyer from Briffa argue the case and issues for and against trademark use in search engine marketing.



