Greg Jarboe

Going to the Search Engine Strategies Conference & Expo, which takes place Monday, Dec. 4, to Thursday, Dec. 7, at the Hilton Chicago, is like going to a toy store a couple of weeks before Christmas. If you don’t know in advance what you’re looking for, then God bless you and good luck.

WebmasterWorld’s PubCon is where and when early adopters will look at the next generation of innovations – and decide which ones to adopt and which ones to reject. PubCon is the inflection point where innovative ideas and products either gain critical mass – or fade into obscurity.

What do I plan to direct my attention at WebmasterWorld? Which sessions will I be looking at ? Here is my preliminary list of the top 10 sessions.

Blogs and podcasts have joined free demos, webcasts and white papers as the best business-to-business (B2B) lead generation tactics, according to new market research from MarketingSherpa. Sweepstakes are the worst B2B lead generation tactic.

You could have knocked me over with a feather last week after I read that "Press releases are more popular than reported news." This InformationWeek story by Thomas Claburn reported that press releases have leapfrogged over trade publications to become the top news source of knowledge workers

Although I’m a News Search SEO expert, I’m also a former award-winning newspaper editor. So, I confess to sneaking a peak on occasion at an old fashioned news headline in The New York Times print edition.

Search Engine Strategies Conference & Expo 2006 gets underway next week in New York City.  Which sessions will you attend? Greg, a frequent speaker at Search Engine Strategies conferences offers his schedule for SES NYC 2006.

Search engine marketing is booming. According to a report released today by the Search Engine Marketing Professional Organization (SEMPO), advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing in 2005, a 44% increase over the $4 billion spent in 2004.

If ClickTracks 6 were a candidate, I’d endorse it. The latest version of the web analytics software has won the ClickZ Marketing Excellence Award for Best Web Site Analysis Tool every year it has been awarded. It should go on winning more awards – even without my endorsement.

Hurricane Katrina decimated New Orleans and severely damaged other areas along the U.S. Gulf Coast. Its impact on the traditional news landscape remains to be seen.

The undisputed top story at last week’s WebmasterWorld Search Conference in New Orleans was the “Search Engine SmackDown” on Thursday afternoon between Matt Cutts, a Software Engineer from Google, and Tim Mayer, the Director of Product Management at Yahoo Search.

One of the top stories to come out of last week’s Search Engine Strategies Conference in Toronto was the announcement of the Search Engine Relevancy Challenge. It will cause waves far beyond the Great Lakes region where the news hit first - waves that have the potential to rock the boats of a couple of top search engines located far, far away on the Pacific Coast.

What are the top ten search engines? Every search engine marketing professional knows Google is the top search engine. But only a few can name all ten top search engines without looking at recent market research.

Why does search engine marketing industry resemble one of those old penny farthing bicycles, which had a large front wheel and small rear wheel?