Rob Aronson
Rob is the founder of Avenue A| Razorfish’s search engine optimization department.He serves as the senior search engine optimization expert for the agency, and oversees the agency’s feed management offering. In addition he sets the strategic vision for all organic search technology product development initiatives for Avenue A| Razorfish.
Rob has over 7 years of experience in planning, executing, and tracking search engine marketing campaigns for clients across a wide range of industries. He dedicates his time to researching the rapidly changing search industry so that the team can anticipate, and respond accordingly to, changes in the search engine marketing landscape. Rob conducts frequent training on best practices in search engine optimization, working with our clients’ in-house optimization, marketing, web services and IT teams.
Articles by this Author
» Set it and Forget it – Only Works for Ron Popeil
- By Rob Aronson
- Published 04/1/2008
- Search Engine Marketing
With all of these dollars being spent on search marketing why is it that so few can really answer questions such as should I buy my brand name on paid search? Or what impact does organic search have on my paid search performance and vice versa?
» The End of the World As We Know It
- By Rob Aronson
- Published 03/4/2008
- Search Engine News and Analysis
It’s the end of the world as we know it, the search world that is, and the start of a whole new universe. Allow me to introduce Universal Search, the practice of displaying search results that include all forms of media including: videos, maps, news, photos, PDF files, shopping feeds, and social, all in one comprehensive results page for the online searcher.
» The 411 on Local Search
- By Rob Aronson
- Published 01/28/2008
- Search Engine Marketing
Although the projections and numbers differ depending on the source there is no denying that the future of local search is upon us now! According to a Piper Jaffray 2007 research paper 30% of all queries contain a city, state or zip code. Furthermore, over the next ten years they are projecting that local search will grow from a 4.5 billion dollar market to one that exceeds 25 billion dollars.
» Unleash the Power of Yahoo Search Submit Pro
- By Rob Aronson
- Published 11/28/2007
- Search Engine Marketing
Did you ever wish that the organic, natural or editorial search results (why can’t we ever stick to one name in the search space?) would behave a bit more like the paid search results? Wouldn’t it be great if you could control the copy that appeared in the organic search results? Or how about having changes made to pages picked up in days instead of weeks? Well I’m hear to grant you that wish…Ok so maybe not me, but all this can be done in Yahoo’s organic search results through their paid inclusion program, Search Submit Pro.
» Gentlemen, Start your Engines – Shopping engines, that is
- By Rob Aronson
- Published 10/30/2007
- Search Engine Marketing
With the shopping season race about to start most online retailers have maxed out their paid search campaigns, unleashed the SEO folks, increased their ad media buys and are still looking for incremental volume that will help move the needle. They need to look no further than the shopping engines.
