Kalena Jordan
Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
Articles by this Author
» 20 Things You Need to Know Before Optimizing Your Site
- By Kalena Jordan
- Published 11/9/2007
- Search Engine Optimization
Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to prepare!
» Social Media: The Instant Brand Killer
- By Kalena Jordan
- Published 11/7/2007
- Search Engine Marketing
With the increasing uptake of social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, together with community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia, companies the world over can reach their target markets via a whole new channel.
» Think Global Act Global: Writing for Your Online Market
- By Kalena Jordan
- Published 11/5/2007
- Search Engine Optimization
When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local?
» 3 Steps to a Search Engine Compatible Site
- By Kalena Jordan
- Published 10/28/2007
- Search Engine Marketing
Is your web site search engine compatible? Despite all the misinformation out there, it’s very easy to design a web site that search engines will love.
» How to Create Search Engine Friendly Title and META Tags (Part 2)
- By Kalena Jordan
- Published 06/26/2007
- Search Engine Optimization
In Part 1 of this article, I defined Title Elements and META Tags and took you step-by-step through how to create an optimized Title Element. Now it's time to create your optimized META Description and META Keywords Tags.
» How to Create Search Engine Friendly Title and META Tags (Part 1)
- By Kalena Jordan
- Published 06/18/2007
- Search Engine Optimization
In this article, I'm going to show you
step-by-step how to create search engine optimized Titles and META
Tags. This is a two part article. This part discusses the Title
Element, also known as the Title Element.
» Think Global Act Global
- By Kalena Jordan
- Published 02/25/2007
- Search Engine Marketing
When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local?
» 11 Reasons Why You Should Consider a Job in Search Engine Marketing
- By Kalena Jordan
- Published 01/2/2007
- Search Engine Marketing
Are you currently seeking employment? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list. This article takes a look at 11 reasons why, including flexible hours, working online, no degree required, cutting edge career status and the fantastic 6 figure salaries of SEO and SEM staff.
» How to Make Search Engines Happy in 3 Easy Steps
- By Kalena Jordan
- Published 09/27/2006
- Search Engine Submission
Does your web site make search engines happy? Despite all the negative hype lately, it's pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps.
» Top 10 AdSense Tricks To Boost Your Commission
- By Kalena Jordan
- Published 07/25/2006
- Search Engine Optimization
Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs - Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.
» Before Launching Your Search Engine Optimization Campaign
- By Kalena Jordan
- Published 10/28/2004
- Search Engine Marketing
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked - preparation!
» Latest Proposal Kit Ideal for SEOs
- By Kalena Jordan
- Published 04/19/2004
- Search Engine Marketing
Proposal Kit provides a comprehensive range of templates to suit any business requirement and helps you build a framework for your proposal to match virtually any product or service offering.
» 10 Easy Steps to a User Friendly Website
- By Kalena Jordan
- Published 01/2/2004
- Search Engine Optimization
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to a business. Now I
» Are You Sabotaging Your Site's Visibility?
- By Kalena Jordan
- Published 10/20/2003
- Search Engine Marketing
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users.
» What SEOs Expect From Their Clients
- By Kalena Jordan
- Published 03/24/2003
- Search Engine Optimization
The most successful SEOs pick and choose their own clients. Good SEOs can spot a tire kicker from a mile off and I know of a few SEOs that quickly "fire" clients that give them too much grief.
» Interview With Dakota Sullivan of LookSmart
- By Kalena Jordan
- Published 03/4/2003
- Search Engine News and Analysis
Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will affect LookSmart, th
» How To Get Your Web Site Content Syndicated
- By Kalena Jordan
- Published 12/20/2002
- Search Engine Marketing
The real secret to attracting more traffic is to add bucket loads of fresh content to your site. Providing you promote this new content effectively, it can act like a magnet on your site, pulling in new visitors every single day.
» How To Integrate Keywords Into Your Web Site Copy
- By Kalena Jordan
- Published 12/7/2002
- Search Engine Optimization
The simple truth is this: search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly. Not graphical text that you created in your fancy design software, but act
