MIVA today launched MIVA Match® a new search product that provides advertisers an easier way to manage their keyword campaigns and also helps to generate a greater number of qualified leads from searches on the MIVA network.

Key highlights of MIVA Match include:

  • Negative terming - This feature prevents ads from displaying when the search phrase contains specified keywords.
  • Reporting - With new reports, advertisers can improve the management of keyw
    ords by separately track clicks originating from exact and MIVA Matches.
  • Results ordering - Advertisers will be able to bid on high performing MIVA Match terms to ensure higher ranking. Exact match keyword ads are always returned ahead of MIVA Match ads.
  • Advertiser control - Advertisers may control MIVA Match settings by keyword or by their whole account.

Additional information on MIVA Match can be found here