AdWords clients could soon learn the number of times their ads receive  fraudulent clicks.

According to Shuman Ghosemajumder, Google's business product manager, the goal is for Google advertisers to get their first, real look at the scope of the click fraud problem and how it directly impacts them

"Google, Yahoo and MSN are stonewalling on click fraud, to their own and others' detriment," said Chuck Richard, an analyst with Outsell, Inc., an Internet marketing and analysis provider. Outsell released a

study last week suggesting click fraud is rampant.

"We are being very transparent so people get a sense of the real scope of the problem," Mr. Ghosemajumder said. "Before, only tech savvy advertisers could do this kind of a sophisticated analysis to get an idea of how many clicks we filtered. This is first time all advertisers can see the precise number of invalid clicks we're filtering for them at any one time."

Source: The Wall Street Journal