Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media.

The acquisition of Right Media will build upon Yahoo!'s leadership in online advertising and is a key step towards executing the Company's long-term strategy to transform how online advertisers connect to and engage with their customers - both on and off the Yahoo! network. Under the terms of the agreement, which follows Yahoo!'s 20 percent strategic investment in Right Media in October 2006, Yahoo! will acquire the remaining equity interest in Right Media for approximately $680 million. Shareholders will be paid in approximately equal parts cash and stock, and Right Media options and similar equity awards will be assumed by Yahoo!.

"The acquisition of Right Media will further Yahoo!'s goal to create the industry's most open, accessible and vi
brant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising," said Terry Semel, chairman and CEO of Yahoo!. "This acquisition is an important step in our long-term vision to build the industry's leading advertising and publisher ecosystem. We believe that Yahoo!'s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself."


Microsoft interested in 24/7 Media:

Microsoft eager to catch up with Google and Yahoo, The New York Post said the software giant is considering a price in the $1 billion range for 24/7 Media - a giant leap from the $600 million valuation analysts placed on the firm.  Search Engine Land