"Wouldn't that just be a Time Warner-AOL redux?" Said breakingviews.com.

"NBC and Yahoo are both focused on building audiences and selling ads to them. AOL was a telecom service masquerading as a dot-com. Moreover, the arrival of Internet video heralds a sea change for the media landscape that Yahoo and NBC would be better off confronting as a team."

"It would also make industrial sense. The winners of Web-television convergence will be those firms that carry the best content and attract the most traffic. NBC, which today kicks off its upfron
t presentations to advertisers at Radio City Music Hall, certainly has the former. But its Web sites don't command giant audiences.

Yahoo, on the other hand, is the traffic king. Its sites received 1.3 trillion page views in the past year, according to Web information firm Alexa. But its attempts to create proprietary content, following the recruitment of some Hollywood players a few years ago, have flopped. The two firms' respective strengths and weaknesses are complementary. Imagine, for example, how CNBC content could be used by Yahoo Finance, the leading financial portal."

The article also suggests that Comcast, AT&T, Verizon, and Liberty Media could be possible suitors.