Interviews

Pauline Kerbici had a chance to interview with Seth Godin, an entrepreneur, best-selling author, and marketing guru. He has graciously answered a few questions about Squidoo, where he is founder and original squid.

The Search Engine College promotes holistic marketing, and it shows in the Jordan's implementation of new plans for their school. As I became aware of some of the changes in store for the coming months, I thought it was time to get the story. If you haven't explored what the Search Engine College has to offer, now is a good time to squeeze a course or two into your education budget or plan on a fresh start for next year.

At the recent Pubcon conference in Las Vegas, Lawrence presented on a panel about viral marketing where he focused on using widgets as a way to drive traffic and links. There’s no doubt in my mind that widgets are going to be gaining a lot of attention from creative online marketers in the coming months, so what better time than now to talk to someone who is already in the thick of widget marketing? Read on to discover what widgets are, how they work, see some widget examples, learn about measuring widget results, resources and what Lawrence’s opinion is regarding whether widget marketing is just a passing fad or tactic.

As fast as technological advances have taken us to a new age of promotion and entertainment, there’s much to be learned from a mysterious, intelligent bowling ball chained around the marketing industry’s ankles. Rather than presenting a heavy burden, this bowling ball is green, enthusiastic and growing larger every day, thanks to companies like digital-telepathy, a digital marketing agency.

Today’s interview is with Phil Hollows, Founder and CEO of the popular RSS to email service, FeedBlitz. With an active circulation of 682,330 and 53,955 active feeds, FeedBlitz is likely the most popular RSS to email service available.

Today we have a very nice interview with Laura Lippay, SEO Program Manager for Yahoo Media Group. I first became aware of Laura’s SEO wisdom via her animated stick figure avatar in Jill Whalen’s High Rankings SEO forum. Dispensing excellent advice to newbies and old timers alike, Laura has gone from circus performer extraordinaire to Flash-superstar-wannabe to a dream gig as an in-house SEO for Yahoo.

When you think of authorities on web analytics, one person that should be on your list is Eric T. Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent site on web analytics called Web Analytics Demystified. He previously worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0 and others as an expert on the topic.

Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb. David McInnis and his talented team have created more innovations surrounding press release distribution than any other wire service.

ecently I had the opportunity get the scoop from WebmasterWorld and Pubcon Search Engine Marketing conference owner, Brett Tabke. In this interview, Brett gives an interesting perspective on RSS, insight into how web services can be the next "golden goose" of revenue and the good news that Pubcon is kicking things up a notch in terms of advanced content.

One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. From back in the day, you might remember the Rank Write Roundtable that she published along with Heather Lloyd-Martin. Today, Jill is a regular speaker at Search Engine Strategies, writes many articles, publishes the High Rankings Advisor newsletter, runs her SEO consulting practice High Rankings and has another company called Search Creative.

Linking is important for more reasons than building PageRank though. Links from high profile sites can drive significant amounts of traffic AND attract inbound links as well. In that field there’s one person that stands out as the prominent “old school SEO” authority on link building and that is Eric Ward.

A lot of buzz in the SEO community lately has been focused on the value of creating compelling as if it's a new idea. Writing web site copy that satisfies both search engines and users is nothing new to Heather Lloyd-Martin. She's been a proponent since mid to late nineties. I first came across Heather’s copywriting wisdom a long time ago when it was more common to be explaining what the Internet was to potential clients, let alone Internet marketing. Since then, Heather has been a very influential force in educating search marketers on the value of copywriting for the web, for seo and most importantly, for conversions.

One of the most visible SEO pundits on the web is unquestionably, Aaron Wall. Aaron is a very unique individual in the SEO world since he is exceptionally knowledgeable and networked and has not overtly offered search engine optimization consulting services.

One of the great things about the SEO industry is the networking and opportunity to meet and collaborate with some of the smartest people you’ll find anywhere. Todd Malicoat, aka Stuntdubl, is certainly one of those people. He is highly regarded by many of the most prominent and talented SEOs in the industry. I’m happy to get 10 min of his time via IM once in a while, so getting him to answer 11 detailed questions on SEO is very much appreciated. Once you read this interview, you’ll see why.

Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview with Lee Odden of Online Marketing Blog, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!

Rand Fishkin is the owner of SEOmoz, a resource site for search engine optimization and consulting services. Two Rand has received some excellent attention in the media recently with a feature in Newsweek and was Slash dotted, twice in a week.

Interview with Shari Thurow, author of Search Engine Visibility.

Interview with Mike Grehan, author of Search Engine Marketing- the Essential Best Practice Guide.