Search Engine Optimization for Dynamic Pages

I had a few interesting conversations about shopping carts last week. (Note to Yahoo, anyone who has two interesting conversations about shopping carts in the same seven-day period needs better online entertainment options. Please step up the pace.)

You have the world's finest collection of widgets. You created the world's best widget website. You have no traffic. You checked in the search engines and find that your site does not appear at all, even though all your competitors' sites do. Perhaps the

how do we attract other visitors to our dynamic page of left-handed blue widgets? There must be some way to get there without having to click on that "submit" button.

The successful search engine optimization (SEO) of a dynamic web site requires complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional static we