Getting targeted traffic to your website is pretty easy. There are many companies from which you can buy traffic and drive the paid visitors to your website. Most small businesses use Google Ads for advertising their products or services.
Here are few reasons why you should use Google Ads to advertise your business:
- Your SEO efforts might not have reached your expectations yet
- Your local search results might be very competitive and PPC is the only way to get leads for certain keywords
- You want to rank for more competitive keywords or on competitors brand names
By strategically placing ads on Google platform will help you get leads quicker. As the name of this strategy says (pay per click), you pay only for visitors that click on your ad and land on your website. Each visitor is highly targeted, so there is a good chance of converting it into a customer.
Your ad listed with Google Ads will appear on the top of search results as “sponsored ad”. Positioning of ads however depends on the amount of money you are willing to pay per click for certain search terms.
How does PPC work?
So how actually a PPC campaign work and why you need management for it?
Let’s say, you have a plumbing company and you are working in Liverpool area. Probably your best keyword will be: “plumber liverpool”. So you will need to setup an ad for this keyword via Google Ads.
According the tools we use, this keyword has a medium competition, an average CPC of £7, and 1,600 monthly searches. So you will pay $9 on average for each click. Some of these clicks eventually will turn into lead.
You can use the same process for each keyword you want to rank for on Google Ads.
This might sound easy, but it can quickly drain your wallet if your PPC campaign is not optimized. Our professional team will help you with keyword research, bidding, conversion optimization and campaign management.
For a successful small businesses PPC campaign we recommend allocating at least a £1,000 budget for PPC advertising.
If you need help setting up your PPC campaign, please get in touch with us in order to determine your spending and our PPC pricing.